This collection of body image campaigns demonstrates the desire for beauty to be marketed in a more realistic way. In recent years the advertising and fashion industry have both come under fire for marketing an unhealthy image, especially to young women. Companies like Dove have become famous for implementing body-positive campaigns promoting 'real' beauty. Whether it is an ad campaign, a photographic series or a specific product, these various body image campaigns are all devoted to a specific view of the human body.
Many of these campaigns look at using plus size models on the fashion runway or banning models that are considered too skinny. Some are meant to raise awareness around photo retouching and the effect photoshopping and airbrushing can have in magazines, especially when it comes to celebrities. Others are extreme products meant to enhance a specific body part, or diminish it, for those who have complaints about their bodies.
86 Body Image Campaigns
From Self-Esteem Boosting Bags to Realistic Beachwear Advertisements:
Alyson Wyers — Nov 7, 2013 — Fashion
83
Glamorizing Diverse Body Types
Plus Size Models Galore Appear in Glamour Magazine's October Issue
82
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
81
Disfigured Lingerie Models
Victoria's Secret Photoshop Failures Catch the Public Eye
80
Revealing Iconic Doll Realities
Mexico Artist Eddi Aguirre Shows Barbie Without Makeup
79
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
78
Personality Disorder Photography
The Daniel Regan typeB Series Explores Mental Health Issues
77
Australia's Next Top Model Debate
Is Alice Burdeu Too Skinny to Compete?
76
Unrealistic Body Charts
This Graphic Explores Whether a Barbie Doll Body is Realistic
75
Size Zero Models Banned By Unilever
74
Untouched Beautography
What You See is What You Get with the Jodi Bieber 'Real Beauty' Series
73
Madrid Bans Skinny Models From Catwalk
72
Positive Body Image Photography
Vogue's Annual Shape Issue 2009 Features 8 Beautiful Bodie
71
"Real Women" Portraiture
The Chance Portrait Series Captures Beautiful Women of All Shapes
70
Real Beauty
Dove Video Shows Evolution from Real Woman to Billboard Model
69
Digital Liposuction
Watch a Woman Drop 6 Dress Sizes
68
Fuller Bodied Icons
Average Sizes Return to Runways
67
Fake Muscle Captures
The Kurt Stallaert 'Bodybuilders World' Collection is Macho
66
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
65
Plus Size Magazine Covers
The Vogue Italia Full-Figured Cover is a Welcome Surprise
64
Eating Disorder Inspired Fashion
‘Sexy Anna Rexia' Dress
63
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
62
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
61
Real-Sized Catwalk Models
'Plus Size' Models Give Life to Mark Fast During London Fashion Week
60
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
59
Bangkok Butt Enhancements
Rear Boosting Thai Surgery
58
Gaunt Girl Depictions
Benat Olea Renders Characters in a Stylishly Skinny Manner
57
Viral Beauty Campaign
Dove Self-Esteem Fund
56
Life-Sized Barbie Dolls
Galia Slayen Builds Barbie for National Eating Disorder Awareness Week
55
Automatic Photo Retouching Software
54
Miss England Told to Gain Weight
Next Miss World To Have Curves
53
Nudity-Encouraging Bathroom Decor
This Get Naked Art by Happy Wallz Dares You to Bare It All
52
Stars Sans Photoshop
Elle France Shows Natural Female Beauty
51
Figure Pitting Fashion
‘One Size Fits All' in V Magazine Inflames the Skinny vs Plus-
50
Inflated Animal Editorials
The Hunger Magazine 'Crystal Amaze' Photoshoot Stars Crystal Renn
49
Distorted Facial Portraits (UPDATE)
A Surreal Portraiture Series from Guim Tió Zarraluki
48
Symbolic Hair Photoshoots
Flair 'Maybe She's Born With It' is Inspired by Ambitious Shampoo Claims
47
Body-Loving Designer Exhibits
The Alaïa. Azzedine Alaïa in the 21st Century Exhibition
46
Incomplete Elliptical Reflectors
The Ego Mirror Design Looks Like Molten Metal
45
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
44
Obsessive Cosmetic Surgery Inforgraphics
This Girls Cosmetic Surgery Operations Chart is Shocking
43
Ad-Slandering Street Art
Hamburg Photoshop Street Art Reminds You of the Power of Photoshop
42
Employees as Models
Ann Taylor LOFT Facebook Page Responds to Fans' Request for "Real Women"
41
Manorexia
Anorexia Strikes Male Models
40
Conceptual Body-Altering Attire
The Beauty Pressure Collection Catalog by Katie Witham is Artful
39
Fashion Designers Issue Guidelines for Models Just Before NY Fashion Week
38
Digitally Made Models
H&M Website Uses Completely Computer-Generated Models
37
Pro Skinnyvertising
Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
36
Human Form Art Books
Doppelganger Features the Latest Trends in Human Depictions
35
Lacquered Body Casts as Jewelry
Bizarre Sensual Accessories by Naoko Ogawa
34
Real-Sized Female Mannequins
The Ahlens Mannequins Markets a Healthier Ideal for Beauty
33
Eating Disorder Inspired Creativity
SpoonFed Art
32
Self-Esteem-Promoting Restaurants
'Beautiful' Women Get Free Meal at Brazilian Restaurant Spoleto
31
Private Part Celebrating Commercials
The Mooncup Commercial Takes Viewers to a Special Place
30
Socially Conscious Cartoons
These Isaac Burton Pieces Convey Social Commentary
29
Gutsy Marketing
Metamucil Wants to Appeal to Younger Crowd
28
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
27
Candid Camera Advertising
Beauty is From Within
26
"Flawed" Models In Demand
Blemishes Are Beautiful
25
Hilfiger Fragrance Inspired by Real Women
Documentaries Inspire Dreaming
24
DIY Body Airbrushing
Tattoo Spray
23
Depth of Beauty Pageant
Where Inner Beauty Counts
22
Proposed Ban on Under-16 Models
Fallout from Size 0 Continues
21
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
20
Superwoman Syndrome
Perfection Pursuit Causes Anorexia
19
Pro-Eating Disorder Petitions
Vouge Italia Wants to Stop 'Pro-Ana' Sites with This Campaign
18
Grotesque Plasticized Celeb Sculptures
These Acrylic Paint Sculptures Feature a Human Underneath
17
Curvaceous Cover Shots
The Vogue Italia June 2011 Issue Advocates for Plus-Sized Beauty
16
Fierce Fashion Armor
These Stylish Accessories Are Chainmail Chic
15
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
14
Love Your Body Day
Latest Evolution in Dove's Campaign for Real Beauty
13
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
12
Button-Covered Body Campaigns
The 'Aishti Fall/Winter 2013' Campaign is Surreal and Shocking
11
Queen Star Blames Women for Anorexia On The Catwalk
10
Super Skinny Ad Bans
Drop Dead Ads Banned by ASA for Featuring Too-Thin Model
9
Manthem Ads
The Dove Men+Care Commercial Draws on the Male Psyche
8
Bare Skin Celebrity Covers
Gisele Bundchen for Vogue Italia June 2013 Showcases Her Natural Beauty
7
Orthorexia: An Obsession With Healthy Eating
6
Model-Free Magazines
Germany's ‘Brigitte' Magazine Bans Professional Models
5
Beauty Campaign Parodies
This Male-Centric Parody of Dove's Real Beauty Campaign is a Hoot
4
Pro-Age Theatre
Dove Body & Soul Play
3
Paint Splattered Body Illustrations
Work by Tomas Markevicius is Color Blocked Genius
2
Body Image-Focused Blogs
Vogue Italia Dedicates Its Efforts to Fighting Eating Disorders Online
1
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Curve-Friendly Swimwear Collections
House of Sunny's New Swimwear Collection Features Bigger Sizes
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Body Care Advent Calendars
The Body Shop's Holiday Advent Calendars are Indulgent
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Silky All-Day Loungewear
Dove Created Silky Smooth Sets for International Self-Care Day
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign