This collection of body image campaigns demonstrates the desire for beauty to be marketed in a more realistic way. In recent years the advertising and fashion industry have both come under fire for marketing an unhealthy image, especially to young women. Companies like Dove have become famous for implementing body-positive campaigns promoting 'real' beauty. Whether it is an ad campaign, a photographic series or a specific product, these various body image campaigns are all devoted to a specific view of the human body.
Many of these campaigns look at using plus size models on the fashion runway or banning models that are considered too skinny. Some are meant to raise awareness around photo retouching and the effect photoshopping and airbrushing can have in magazines, especially when it comes to celebrities. Others are extreme products meant to enhance a specific body part, or diminish it, for those who have complaints about their bodies.
86 Body Image Campaigns
From Self-Esteem Boosting Bags to Realistic Beachwear Advertisements:
Alyson Wyers — Nov 7, 2013 — Fashion
78
Glamorizing Diverse Body Types
Plus Size Models Galore Appear in Glamour Magazine's October Issue
77
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
76
Disfigured Lingerie Models
Victoria's Secret Photoshop Failures Catch the Public Eye
75
Revealing Iconic Doll Realities
Mexico Artist Eddi Aguirre Shows Barbie Without Makeup
74
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
73
Personality Disorder Photography
The Daniel Regan typeB Series Explores Mental Health Issues
72
Australia's Next Top Model Debate
Is Alice Burdeu Too Skinny to Compete?
71
Unrealistic Body Charts
This Graphic Explores Whether a Barbie Doll Body is Realistic
70
Untouched Beautography
What You See is What You Get with the Jodi Bieber 'Real Beauty' Series
69
Positive Body Image Photography
Vogue's Annual Shape Issue 2009 Features 8 Beautiful Bodie
68
"Real Women" Portraiture
The Chance Portrait Series Captures Beautiful Women of All Shapes
67
Digital Liposuction
Watch a Woman Drop 6 Dress Sizes
66
Fuller Bodied Icons
Average Sizes Return to Runways
65
Fake Muscle Captures
The Kurt Stallaert 'Bodybuilders World' Collection is Macho
64
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
63
Plus Size Magazine Covers
The Vogue Italia Full-Figured Cover is a Welcome Surprise
62
Eating Disorder Inspired Fashion
‘Sexy Anna Rexia' Dress
61
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
60
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
59
Real-Sized Catwalk Models
'Plus Size' Models Give Life to Mark Fast During London Fashion Week
58
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
57
Bangkok Butt Enhancements
Rear Boosting Thai Surgery
56
Gaunt Girl Depictions
Benat Olea Renders Characters in a Stylishly Skinny Manner
55
Viral Beauty Campaign
Dove Self-Esteem Fund
54
Life-Sized Barbie Dolls
Galia Slayen Builds Barbie for National Eating Disorder Awareness Week
53
Miss England Told to Gain Weight
Next Miss World To Have Curves
52
Nudity-Encouraging Bathroom Decor
This Get Naked Art by Happy Wallz Dares You to Bare It All
51
Stars Sans Photoshop
Elle France Shows Natural Female Beauty
50
Figure Pitting Fashion
‘One Size Fits All' in V Magazine Inflames the Skinny vs Plus-
49
Inflated Animal Editorials
The Hunger Magazine 'Crystal Amaze' Photoshoot Stars Crystal Renn
48
Distorted Facial Portraits (UPDATE)
A Surreal Portraiture Series from Guim Tió Zarraluki
47
Symbolic Hair Photoshoots
Flair 'Maybe She's Born With It' is Inspired by Ambitious Shampoo Claims
46
Body-Loving Designer Exhibits
The Alaïa. Azzedine Alaïa in the 21st Century Exhibition
45
Incomplete Elliptical Reflectors
The Ego Mirror Design Looks Like Molten Metal
44
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
43
Obsessive Cosmetic Surgery Inforgraphics
This Girls Cosmetic Surgery Operations Chart is Shocking
42
Ad-Slandering Street Art
Hamburg Photoshop Street Art Reminds You of the Power of Photoshop
41
Employees as Models
Ann Taylor LOFT Facebook Page Responds to Fans' Request for "Real Women"
40
Manorexia
Anorexia Strikes Male Models
39
Conceptual Body-Altering Attire
The Beauty Pressure Collection Catalog by Katie Witham is Artful
38
Digitally Made Models
H&M Website Uses Completely Computer-Generated Models
37
Pro Skinnyvertising
Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
36
Human Form Art Books
Doppelganger Features the Latest Trends in Human Depictions
35
Lacquered Body Casts as Jewelry
Bizarre Sensual Accessories by Naoko Ogawa
34
Real-Sized Female Mannequins
The Ahlens Mannequins Markets a Healthier Ideal for Beauty
33
Eating Disorder Inspired Creativity
SpoonFed Art
32
Self-Esteem-Promoting Restaurants
'Beautiful' Women Get Free Meal at Brazilian Restaurant Spoleto
31
Private Part Celebrating Commercials
The Mooncup Commercial Takes Viewers to a Special Place
30
Socially Conscious Cartoons
These Isaac Burton Pieces Convey Social Commentary
29
Gutsy Marketing
Metamucil Wants to Appeal to Younger Crowd
28
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
27
Candid Camera Advertising
Beauty is From Within
26
"Flawed" Models In Demand
Blemishes Are Beautiful
25
Hilfiger Fragrance Inspired by Real Women
Documentaries Inspire Dreaming
24
DIY Body Airbrushing
Tattoo Spray
23
Depth of Beauty Pageant
Where Inner Beauty Counts
22
Proposed Ban on Under-16 Models
Fallout from Size 0 Continues
21
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
20
Superwoman Syndrome
Perfection Pursuit Causes Anorexia
19
Pro-Eating Disorder Petitions
Vouge Italia Wants to Stop 'Pro-Ana' Sites with This Campaign
18
Grotesque Plasticized Celeb Sculptures
These Acrylic Paint Sculptures Feature a Human Underneath
17
Curvaceous Cover Shots
The Vogue Italia June 2011 Issue Advocates for Plus-Sized Beauty
16
Fierce Fashion Armor
These Stylish Accessories Are Chainmail Chic
15
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
14
Love Your Body Day
Latest Evolution in Dove's Campaign for Real Beauty
13
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
12
Button-Covered Body Campaigns
The 'Aishti Fall/Winter 2013' Campaign is Surreal and Shocking
11
Queen Star Blames Women for Anorexia On The Catwalk
10
Super Skinny Ad Bans
Drop Dead Ads Banned by ASA for Featuring Too-Thin Model
9
Manthem Ads
The Dove Men+Care Commercial Draws on the Male Psyche
8
Bare Skin Celebrity Covers
Gisele Bundchen for Vogue Italia June 2013 Showcases Her Natural Beauty
7
Orthorexia: An Obsession With Healthy Eating
6
Model-Free Magazines
Germany's ‘Brigitte' Magazine Bans Professional Models
5
Beauty Campaign Parodies
This Male-Centric Parody of Dove's Real Beauty Campaign is a Hoot
4
Pro-Age Theatre
Dove Body & Soul Play
3
Paint Splattered Body Illustrations
Work by Tomas Markevicius is Color Blocked Genius
2
Body Image-Focused Blogs
Vogue Italia Dedicates Its Efforts to Fighting Eating Disorders Online
1
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
Related Ideas
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Artful Reparative Haircare
The Art of Repair by Dove Explores Restored Art and Restored Hair
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
GenAI Fashion Campaigns
Desigual x Neural Fashion Launched an Editorial with AI-Generated Garments
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
California-Cool Fashion Campaigns
Re/Done's Summer 2025 Campaign is Fresh and Elevated
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Nostalgic Skincare Campaigns
Neutrogena Remembers the '90s in a Campaign for Rapid Wrinkle Repair
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Ultra-Luxurious Resort Campaigns
The Chanel Resort 2026 Ad Campaign is Laidback and Sophisticated
Show-Inspired Bodycare Spots
Dove x Bridgerton Premiere the 'Let Them Talk' Campaign
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Digital Twin Models
H&M is Working with Models & Agencies to Replicate Virtual Likenesses
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Style-Conscious Body Washes
The Olay x Wantable Power Edit Helps Fashionistas Feel Their Best
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Body-Positive Charm Bikinis
The Billie x Ian Charms Bikini Celebrates Body Hair
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
K-Pop Beauty Campaigns
Colgate Featured Icon IU in a New Oral Care Campaign
Customer Review-Platforming Skincare Campaigns
Dove Sources Feedback from Reddit for r/eal reviews
Beauty-Inspired Bodycare
NYX's Fat Oil Body Collection Builds on the Success of Its Lip Oils
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Unfiltered Review Campaigns
Dove r/eal reviews Shares Positive and Negative Customer Opinions
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Hair Repair-Focused Campaigns
Pantene's New Campaign Celebrates Southern Hair With a Summer Twist
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Back-To-School Fashion Campaigns
JCPenney Introduced its 'Back-to-It' Campaign
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Floral Whole Body Deodorants
The Dove Whole Body Deodorant Range Has Been Expanded in the UK
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Sentimental Dairy Campaigns
'Everybody Milk' by Dairy Farmers of Ontario Celebrates Daily Rituals
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Regency-Era Body Care
Bridgerton x Dove Launch Target Exclusive Body Care Collection
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Avocado Oil-Based Product Campaigns
Chosen Foods Debuts the Chosen to Save Food Campaign
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Romantic Bodycare Collections
Rococo & Regency Inspired the Dove Garden Tea Party Collection
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Inclusive Retail Displays
The Primark Sophie Mannequin Boosts Visibility for Wheelchair Users
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Waist Trainer-Focused Campaigns
SculptTouch Has Launched the #Sculpttouchatwork Initiative
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign