Providing consumers an experience as opposed to just a product is a standout theme when examining the top billboards trends in 2013. This year, we witnessed a variety of billboards that were interactive and required an audience to be complete. From live-knitting shoe ads billboards to ones that could only be accessed through the reflection of a puddle, large ads this year took on entirely new and exciting properties.
Another characteristic of the top billboards trends in 2013 is deception. Many artists, designers and marketers created ads that required a second -- or even third -- look to get the full message. Many billboards offered different views depending from which direction they were observed.
For a more detailed analysis and more examples on the ways billboards and large ads have become more interactive, check out Trend Hunter's Billboards Trend Report.
Top 100 Billboards Trends in 2013
69
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
68
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
67
Fashion Food Trucks
Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
66
Furry Face-Palming PSAs
Animals Feel the Anguish of Destruction in this Wildlife Campaign
65
Strategically Simple Billboards
The ‘Love Designs’ Ads Grab More Attention with Minima
64
Multi-Message Bench Marketing
This Homeless Shelter Advertising Campaign Has Multiple Functions
63
Masterfully Remixed Movie Posters
Neil Kellerhouse Reinterprets Famous Film Promotional Material
62
Dark Gentlemen's Club Campaigns
The Dior Homme 'The Players' Fall/Winter 2013 Campaign is Suave
61
Smiling Soda Cans
The Coke 'Happy Can' Smiles at You When Opened
60
Songstress Collection Campaigns
Rihanna for River Island Autumn/Winter 2013 Ads Are Street-Chic
59
Intimately Educational Adverts
Science World Tempts the Public with a Racy New Campaign
58
Hand-Drawn Resumes
Creative Resumes are Key to Landing Internships
57
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
56
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
55
Humorously Repeated Ads
McDonald's Sweden Has Funny Ads Specifically Made for Seniors
54
Inhabitable Large-Scale Advertisements
The Billboard House Lodges the Artist Creating the Mural
53
Potable Water Billboard Generators
The UTEC Billboard Campaign Produces Drinkable Water for Locals
52
Bedazzled Billboard Advertising
The Sparklemasters Sequinned Billboards Grab Attention
51
Imposing Billboard Photos
These Natan Dvir Photographs Capture the Impact of Advertising in NYC
50
Blank Billboard Photography
Kaitlin Rebesco's Work Alters Society's Perception Towards Advertising
49
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
48
Weed-Eradicating Billboards
This Clever Billboard Ad for Kiwicare Slowly Kills the Weeds Around It
47
Chic Test Shot Advertisements
The Lanvin Homme Fall 2013 Campaign is Decidedly Underwhelming
46
Artistic Eco-Awareness Campaigns
The Recycle Everything Campaign Effectively Supports Recycling
45
Memorable Remark Movie Posters
Pulp Fiction Posters by Pierre-Alain Dubois Highlight Famous Lines
44
Personified Beverage Branding
The Vitamin Water SHINEBRIGHT Campaign Encourages Individuality
43
Homocidal Gingerbread Ads
The Fangoria Fanzine Kill Off Innocent Gingerbread Men
42
Board Game-Inspired Signage
Dave Delisle's Real Estate Sign is Monopoly Infused
41
Hatefully Patriotic Ads
These Witty Romanian Tourism Ads Take Multiple Shots at Britain
40
Punk Couture Campaigns
The Versace Fall/Winter 2013 Ads Are Edgy, Provocative and Modern
39
Witty Billboard Graffiti
Street Artist OX's Art is a Print and Digital Media Intervention
38
Childcare Charity Campaigns
These Ads Show the Hopes and Dreams of Abandoned Children
37
Hyper-Branded Books
The Famous Ludovic Houplain Film ‘Logorama’ Finally Becomes a Book
36
Minimalist Bug Billboards
Hilary Barnes Creates Insect Conservation Campaigns For 'Buglife'
35
Cleverly Inverted Urban Ads
This Street Ad by Mikkel Moller Targets its Market Via Reflection
34
Superstar Syndrome Campaigns
The Dyslexia Association of Malaysa Uses Idols to Empower Children
33
Web-Browser Billboards
New Zealand Company Metservice Created this Clever Billboard Advertisement
32
Artery-Flowing Soda Ads
The Pepsi Veins Campaign Utilizes More Subliminal Marketing Tactics
31
Internet Connection Film Campaigns
CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
30
Billboard Cityscape Captures
Natan Dvir Compares Realities in His New York City Street Photography
29
Diorama-Sized Fashion Ads
The Kenzo x Toilet Paper Autumn/Winter 2013 Campaign is Childlike Fun
28
Inappropriate Dating Service Billboards
Cougar Life Has a Controversial Ad on Sunset Blvd. in L.A.
27
Witty Higher Education Advertisements
The University of San Francisco Marketing is Down to Earth
26
Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads
25
Holographic Shoe Advertisements
Nike Executes Street Ads That Showcase Footwear Using 3D Displays
24
Respirating Lung Billboards
The 'Cotton Lungs' Campaign Demonstrates the Effects of Pollution
23
Embroidered Food Menus (UPDATE)
Designers Maricor/Maricar Weaves Food and Advertising Together
22
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
21
Moon-Integrating Billboards
The 'Luna Corona' Billboard is Designed to Align with the Moon
20
Cloaked Hearing Test Campaigns
This Fake Eye Exam is Actually a Hearing Test in Disguise
19
Sense-Simulating Advertising
This Ctaste Dark Dining Promotion Poster is Cleverly All-Black
18
Bug-Trapping Billboards
The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap
17
Repurposed Eco Billboards (UPDATE)
A Clever Burt's Bees Billboard Finds New Life as a Rain Catcher
16
Classroom-Inspired Food Ads
McDonald’s Goes Back to the Basics with Chalkboard Menus
15
Legendary Sea Monster Billboards
The Kraken Black Spiced Rum References The Popular Legend
14
Explosive Paper Headpieces
BANGERS by StudioSpass Features Models Wearing TNT-Packed Paper Masks
13
Face-Jumbling Gum Ads
These Posters for Wrigley's 5 Gum Represent Extreme Sensory Experiences
12
Home-Building Billboards
The HomePro Cause Marketing Campaigns Provide Shelter for the Poor
11
Interactive Piglet Play Posters
The World's First Really Live Feed Teaches Compassionate Farming
10
Moving Mural Promotions
Graffiti GIF from INSA Announces Dwyane Wade's Shoe Line
9
Bubbly Underwater Event Campaigns
These Creative Event Posters Portray a Sense of Depth
8
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways
7
Artistically Repurposed Ad Spaces
Art Everywhere is an Undertaking to Showcase National Art
6
Bug-Blasting Billboards
Orphea4D's Billboard Trap Demonstrates its Effectivity Against Insects
5
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
4
Celebrity Unemployment Ads
Justin Bieber is the New Face of the Employment Policies Institute
3
Yoga Master Web Hiring
The Lululemon CEO Campaign Goes Global via the Net
2
Puddle-Reflected Billboards
The CPH Skatepark Outdoor Ad Points Out the Wet Conditions
1
Insect-Killing Footwear Murals
The 'Doom Wall of Shoes' Harnesses the Power of Thousands of Shoes
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
TV Screen T-Shirts
The T-Shirt TV Has an Integrated 10-Inch HD Screen
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Otherworldly Fashion Brand Billboards
The Vollebak Mars Billboard is Ready for the Red Planet
Connected Touchscreen TV Tables
The TCL Telly Table Has a Shifting 43-Inch Display
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Artist-Inspired Dynamic Basketballs
round21 Designs Basketballs Inspired by Basquiat and Haring
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Dual-Screen Smart TVs
The Telly TV is a Free Piece of Hardware Supported by Advertisements
Vibrant Apartment Showrooms
&Tradition Designs the Under One Roof Apartment Showroom
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Ultra-Large Automotive Displays
LG Display Unveiled the 57-inch Pillar-to-Pillar LCD at CES 2024
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Outdoor Sales Kiosks
DynaScan Technologies Launches the New Kiosks for Outdoor Use
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic