Providing consumers an experience as opposed to just a product is a standout theme when examining the top billboards trends in 2013. This year, we witnessed a variety of billboards that were interactive and required an audience to be complete. From live-knitting shoe ads billboards to ones that could only be accessed through the reflection of a puddle, large ads this year took on entirely new and exciting properties.
Another characteristic of the top billboards trends in 2013 is deception. Many artists, designers and marketers created ads that required a second -- or even third -- look to get the full message. Many billboards offered different views depending from which direction they were observed.
For a more detailed analysis and more examples on the ways billboards and large ads have become more interactive, check out Trend Hunter's Billboards Trend Report.
Top 100 Billboards Trends in 2013
69
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
68
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
67
Fashion Food Trucks
Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
66
Furry Face-Palming PSAs
Animals Feel the Anguish of Destruction in this Wildlife Campaign
65
Strategically Simple Billboards
The ‘Love Designs’ Ads Grab More Attention with Minima
64
Multi-Message Bench Marketing
This Homeless Shelter Advertising Campaign Has Multiple Functions
63
Masterfully Remixed Movie Posters
Neil Kellerhouse Reinterprets Famous Film Promotional Material
62
Dark Gentlemen's Club Campaigns
The Dior Homme 'The Players' Fall/Winter 2013 Campaign is Suave
61
Smiling Soda Cans
The Coke 'Happy Can' Smiles at You When Opened
60
Songstress Collection Campaigns
Rihanna for River Island Autumn/Winter 2013 Ads Are Street-Chic
59
Intimately Educational Adverts
Science World Tempts the Public with a Racy New Campaign
58
Hand-Drawn Resumes
Creative Resumes are Key to Landing Internships
57
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
56
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
55
Humorously Repeated Ads
McDonald's Sweden Has Funny Ads Specifically Made for Seniors
54
Inhabitable Large-Scale Advertisements
The Billboard House Lodges the Artist Creating the Mural
53
Potable Water Billboard Generators
The UTEC Billboard Campaign Produces Drinkable Water for Locals
52
Bedazzled Billboard Advertising
The Sparklemasters Sequinned Billboards Grab Attention
51
Imposing Billboard Photos
These Natan Dvir Photographs Capture the Impact of Advertising in NYC
50
Blank Billboard Photography
Kaitlin Rebesco's Work Alters Society's Perception Towards Advertising
49
Self-Conscious Billboard Ads
The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself
48
Weed-Eradicating Billboards
This Clever Billboard Ad for Kiwicare Slowly Kills the Weeds Around It
47
Chic Test Shot Advertisements
The Lanvin Homme Fall 2013 Campaign is Decidedly Underwhelming
46
Artistic Eco-Awareness Campaigns
The Recycle Everything Campaign Effectively Supports Recycling
45
Memorable Remark Movie Posters
Pulp Fiction Posters by Pierre-Alain Dubois Highlight Famous Lines
44
Personified Beverage Branding
The Vitamin Water SHINEBRIGHT Campaign Encourages Individuality
43
Homocidal Gingerbread Ads
The Fangoria Fanzine Kill Off Innocent Gingerbread Men
42
Board Game-Inspired Signage
Dave Delisle's Real Estate Sign is Monopoly Infused
41
Hatefully Patriotic Ads
These Witty Romanian Tourism Ads Take Multiple Shots at Britain
40
Punk Couture Campaigns
The Versace Fall/Winter 2013 Ads Are Edgy, Provocative and Modern
39
Witty Billboard Graffiti
Street Artist OX's Art is a Print and Digital Media Intervention
38
Childcare Charity Campaigns
These Ads Show the Hopes and Dreams of Abandoned Children
37
Hyper-Branded Books
The Famous Ludovic Houplain Film ‘Logorama’ Finally Becomes a Book
36
Minimalist Bug Billboards
Hilary Barnes Creates Insect Conservation Campaigns For 'Buglife'
35
Cleverly Inverted Urban Ads
This Street Ad by Mikkel Moller Targets its Market Via Reflection
34
Superstar Syndrome Campaigns
The Dyslexia Association of Malaysa Uses Idols to Empower Children
33
Web-Browser Billboards
New Zealand Company Metservice Created this Clever Billboard Advertisement
32
Artery-Flowing Soda Ads
The Pepsi Veins Campaign Utilizes More Subliminal Marketing Tactics
31
Internet Connection Film Campaigns
CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
30
Billboard Cityscape Captures
Natan Dvir Compares Realities in His New York City Street Photography
29
Diorama-Sized Fashion Ads
The Kenzo x Toilet Paper Autumn/Winter 2013 Campaign is Childlike Fun
28
Inappropriate Dating Service Billboards
Cougar Life Has a Controversial Ad on Sunset Blvd. in L.A.
27
Witty Higher Education Advertisements
The University of San Francisco Marketing is Down to Earth
26
Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads
25
Holographic Shoe Advertisements
Nike Executes Street Ads That Showcase Footwear Using 3D Displays
24
Respirating Lung Billboards
The 'Cotton Lungs' Campaign Demonstrates the Effects of Pollution
23
Embroidered Food Menus (UPDATE)
Designers Maricor/Maricar Weaves Food and Advertising Together
22
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
21
Moon-Integrating Billboards
The 'Luna Corona' Billboard is Designed to Align with the Moon
20
Cloaked Hearing Test Campaigns
This Fake Eye Exam is Actually a Hearing Test in Disguise
19
Sense-Simulating Advertising
This Ctaste Dark Dining Promotion Poster is Cleverly All-Black
18
Bug-Trapping Billboards
The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap
17
Repurposed Eco Billboards (UPDATE)
A Clever Burt's Bees Billboard Finds New Life as a Rain Catcher
16
Classroom-Inspired Food Ads
McDonald’s Goes Back to the Basics with Chalkboard Menus
15
Legendary Sea Monster Billboards
The Kraken Black Spiced Rum References The Popular Legend
14
Explosive Paper Headpieces
BANGERS by StudioSpass Features Models Wearing TNT-Packed Paper Masks
13
Face-Jumbling Gum Ads
These Posters for Wrigley's 5 Gum Represent Extreme Sensory Experiences
12
Home-Building Billboards
The HomePro Cause Marketing Campaigns Provide Shelter for the Poor
11
Interactive Piglet Play Posters
The World's First Really Live Feed Teaches Compassionate Farming
10
Moving Mural Promotions
Graffiti GIF from INSA Announces Dwyane Wade's Shoe Line
9
Bubbly Underwater Event Campaigns
These Creative Event Posters Portray a Sense of Depth
8
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways
7
Artistically Repurposed Ad Spaces
Art Everywhere is an Undertaking to Showcase National Art
6
Bug-Blasting Billboards
Orphea4D's Billboard Trap Demonstrates its Effectivity Against Insects
5
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
4
Celebrity Unemployment Ads
Justin Bieber is the New Face of the Employment Policies Institute
3
Yoga Master Web Hiring
The Lululemon CEO Campaign Goes Global via the Net
2
Puddle-Reflected Billboards
The CPH Skatepark Outdoor Ad Points Out the Wet Conditions
1
Insect-Killing Footwear Murals
The 'Doom Wall of Shoes' Harnesses the Power of Thousands of Shoes
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Graffiti-Inspired Branding Campaigns
Mosaic North America Partners with Buffalo Bills
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Giant Balloon Installations
A Kim Kardashian Balloon Takes Over Times Square for Skims Swim Launch
Soft Serve Dispenser Billboards
Carvel Unveiled the First Soft-Serve-Dispensing Billboard in NYC
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Art-Display Smart TVs
Amazon Turns Televisions into Gallery-Style Digital Canvases
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Digital Art Displays
The Layer Canvas Transforms How Digital Art is Shown at Home
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
AI-Powered Immersive Screen Experiences
Haier Equips Its TVs with High-Performance Technologies
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
In-Store Audience Analytics Platforms
Walmart Connect Mexico Deploys Advertima For Real-Time Store
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Ultra-Heavy Billboard Activations
GymNation Boasts the World's Heaviest Billboard, Located in UAE
Human-Centric Bank Branding Campaigns
TD Bank Group Launches the More Human Platform
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Conversation Insight Analytics
Messages Wrapped Turns Texts to Shareable Year-In-Review Summaries
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
New Year-Focused Car Campaigns
Kia Boasts the Redesigned 2027 Telluride SUV in a Festive Campaign
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Music-Driven Hospitality Concepts
W Montréal and Billboard Launch Billboard Live at W Montréal
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Universal Language-Celebrating Luxury Campaigns
Bottega Veneta Releases 'Craft is Our Language'
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Immersive Music Festival Stores
BELLA+CANVAS Debuted Museum of Merchandise at Coachella
Honest Senior Living Campaigns
Benchmark Senior Living's In Their Own Words Shares Real Stories
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
AI-Powered Ad Platforms
FOX AdStudio Uses AI to Unify Audience Data and Campaign Performance
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Global Messaging Platforms
Borderless Lets Users Send and Read Messages Across the World
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Performance-Based Creator Platforms
Picsart Earn Program Pays Creators Based on Engagement
Agentic Marketing Platforms
Microsoft and Publicis Build AI-Driven Marketing Ecosystems
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Physical-World Data Marketing
WPP Uses Google Earth AI to Predict Real-World Consumer Behavior
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Automated Design Creation
CreateMyBanner Uses AI to Generate Custom Social Media Banners
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Subscription Tracking Tools
Bills Helps You Track Subscriptions And Stay On Top Of Your Budget
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
AI Adoption Insights
The 2025 State Of AI Development Reveals Key Industry Trends
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Creative Home Campaigns
IKEA U.S. Launches its 'Dream the Possibilities' Platform
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Household Expense Ads
BBDO Bangkok Launches 'Don’t Lose What AI Can Save' for Samsung
Multi-Protocol Smart Home Devices
THIRDREALITY Has Outlined Its Forthcoming Product Strategy
UK-Expanded Furnishing Campaigns
Blum UK Unveils the 'More Than A Drawer' Campaign
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square