Whatever you choose to drink when you're thirsty may not be entirely up to you, but instead to some strategic and effective beverage marketing campaigns from the world's biggest drink companies.
Drink brands, you see, are clever. Whether it's a humorous Super Bowl ad for Coke that uses the Simpsons as a smart decoy, or a social campaign that taps into consumer emotion such as Pepsi's Refresh project, beverage marketing campaigns may definitely mean the difference between holding a Coke, Vitamin Water or Budweiser in your hand.
80 Beverage Marketing Campaigns
75
Coca Cola Gets Dirty with New Carmen Electra Ads
74
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
73
Interactive Pepsi Transit Ads
72
Capturing Brands in Print Campaigns
10 Cool Pepsi Ads
71
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
70
Scratch & Strip Label
Sexy Beer Banned from Shelves
69
Recession Refreshments
$1 Fountain Drinks This Summer at McDonald's
68
Beer That Undresses
The More 'Skinny Blonde Beer' You Drink, The More It Reveals
67
Action Hero Soda Promotions
Coca-Cola Zero Zero 7
66
Von Dutch Energy Drink
65
Heiress Beer Ads
Check Out the Paris Hilton Devassa Bem Loura Ad Deemed too Hot for TV
64
Guerrilla Bathroom Campaigns
Strong Beer Pee Flows Crack Urinals
63
Drinking Campaigns
A Night to Remember or Forget ?
62
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
61
Simpsons Super Bowl Ads
Is the "Coke Hardtimes" Commercials an Epic Sellout?
60
Nerd Energy Drink Increases Memory and Fuels Brain Power
59
Trading Car Keys for a Soda
Pepsi Ads Feature Bizarre Barters
58
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
57
Alcohol Delusion Ads
The Beer Goggles Effect by Ibrew-Coopers Beer
56
Creativity With Big Ad Budgets
10 Great Coca-Cola Ads
55
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
54
Social Soda Campaigns (UPDATE)
The Pepsi Super Bowl Ad is Replaced by a Project With Heart
53
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
52
Mile High Club Drink Ads
Effen Vodka Can be Enjoyed Anywhere
51
Boozed-Up Bus Shelters
Coors Creates Outstanding Beer Can Ads
50
Sticky Advertising
Velcro Ads Used to Promote the Coca-Cola Grip Bottle
49
Free Drink Vending Machines
Pay By Watching Commercials
48
Submerged Beer Ads
The Polar Light Campaign is Intoxicating
47
Recycled Billboards
BestBuy 'Greener Together' Ad in Times Square
46
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
45
Harrassvertising
Coke Bots Attack When You Buy Other Brands
44
Gruesome Soft Drink Marketing
Pepsi Max ‘Lonely Calorie' Ads
43
Shocking Energy Drinks
P*ssy is Full of Attitude & Decadence
42
Antagonistic Advertising
Random Russian Calendars Feature Anti-Coca-Cola Artwork
41
Atypical Advertising
Coca-Cola Commissions Cabracega Design for ExperimentaDesign Biennale 2009
40
True-Life Ad Campaigns
Coca-Cola Lets 102-Year-Old Man Recall Importance of Happiness
39
Beer More Important Than Cheating Girlfriends
Another Heineken F_ck It Ad
38
Cross Marketing
Converse Pepsi Cellphone Charms
37
Couture Soda Pop
The New Coca-Cola Light Designed and Shot by Karl
36
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
35
Anti-Class Beer Ads
The Saranac Camapign Helps You Loosen That Tie
34
Video Print Ads
Entertainment Weekly to Feature CBS and Pepsi Video Ads
33
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
32
Graph-Based Beer Ads
Goldstar Uses Flow Chart to Outline Your Path to Beervana
31
Caffeinated Cross-Branding
At KISS Coffeehouse, Rock 'n' Roll All Night and Drink Coffee Every Day
30
Face-Drenching Popvertising
The Coca-Cola Blak Campaign Gives You a Lesson in Science
29
Visual Brand Evolution
Pepsi ‘Pass' Commercial Shows Branding Changes Over Decades
28
Rockstar Soda Promos
Kiss & Dr. Pepper Super Bowl XLIV Ad
27
Beer Milk Hybrids
Bilk Is An Odd Drink Blend
26
Hangover Recovery Drinks
The Reformulated Code Blue Beverage Hydrates and Detoxifies
25
Cupid-Induced Lager Ads
New Zealand Beer Festival Utilizes Valentine's Day
24
Anorexia-Approved Soda Ads
Campaign Claims Diet Pepsi Keeps You Paper Thin
23
Celebrity Branding for Social Networks
Indiana Beckham for Pepsi Youniverse
22
Poetic Beer Commercials
Guinness Spoken Word Ad
21
Billboards out of Bottles
Carlsberg Ad Promotes New Bottles
20
Sport Specific Energy Drinks
Christiano Ronaldo Promotes the New Soccerade Sports Drink
19
60s Beer Ad Revivals
Stella Artois Creates a Vintage-Inspired Drink Campaign
18
Cinematic Beer Virals
Stella Artois ‘Smooth Original' Campaign Exudes French Style
17
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
16
Pepsinnovation
Diet Pepsi Max Wakes up NYC, the Web
15
Cayenne Pepper in a Can
Bionic Boink Energy Drink
14
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
13
Electrifying Energy Drink Ads
Chinese Beverage Compares Straw to An Electrical Plug
12
Beards as Christmas Metaphors
Coca Cola's Hobo Holiday Ads
11
Uncanny Coffee Promos
Ad Shows Coca-Cola's Georgia Max Canned Coffee Delivers Power
10
Credit Crunch Water Promos
Coca-Cola Enlists Chilli to Market Dasani Brand
9
Branding America's Largest, Eco Ferris Wheel
Pepsi Globe
8
Fake Soda Ads
Ill Mitch Channels William Hung for Mountain Dew
7
Staycation Commercials
The VITAMINWATER Enhanced Water 'Staycation' Ad Dares you to Play Hooky
6
Surreal Joyvertising
Coca-Cola Promotes Sugary Fizz With ‘Open Happiness' Campaign
5
Bromantic Sports Drink Ads
David Wright and The Situation Team Up for Vitamin Water Commercial
4
Gravity-Defying Beer Ads
Mahou Premium Light Beer Pushes the Laws of Physics
3
Pillow-Headed Ads
The VITAMINWATER Enhanced Water 'Strong Man' Commercial Banks on Lady Lovers
2
Non-Commercial Commercials
Saturday Night Live As an Unofficial Pepsi Endorsement
1
Reckless Beer Ads
Miller High Life Vid Promotes Skatin' on Boards and Sippin' on Beer
Related Ideas
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Lighthearted Beverage Campaigns
Lipton Ice Tea x Ice-T Partner to Launch 'Ice Tea Insurance'
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
AI-Integrated Soda Campaigns
Pepsi 'The Sweetest’ Campaign Puts Pepsi Zero Sugar in the Spotlight
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Bold Soda Brand Campaigns
This RC Cola Campaign is the Brand's First in 40 Years
Card-Style Game Soda Campaigns
PepsiCo Launches the 'Bottle Lotto Sweepstakes' for Summer
Summer-Inspired Cooling Drinks
BODYARMOR Drops the Limited-Edition 'BODYARMOR CHILL' Drinks
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Ready-to-Serve Rum Refreshments
Bacardí & Coca-Cola Offers a Classic Recipe in a Convenient Way
Spring Cocktail Menus
Applebee's Launched a Drink Menu With Celebrity Spirit Collaborations
Modern Vitamin-Powered Water Rebrands
forpeople Revitalized the vitaminwater Brand's Aesthetic
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Functional Beverage Retail Expansions
Be LOVE Lightly Flavored Electrolyte Drinks Debut at Target
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Individuality-Themed Coffee Campaigns
The Starbucks WHATEVER YOUR THING, we're in Campaign is Bold
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Celebrity Coffee Brand Campaigns
Nespresso Launched Its Vertuo World Campaign With Dua Lipa
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Athlete-Approved Beverage Ads
Accelerator Active Energy Debuts the 'This Can. So You Can' Campaign
Branded Complete Hydration Initiatives
The Gatorade Advanced Hydration System Educates Consumers
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Branded Soccer Sponsorships
Coca-Cola is the Official Carbonated Soft Drink for Manchester United
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Functional Postbiotic Beverages
Refrezz Supports Relaxation, Sleep Support and Immune Health
Influencer-Led Soda Campaigns
The Pepsi MAX Bring Out The Flavour Campaign is Launching in the UK
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Functional Hydration Sodas
Strive Enters the Functional Beverage Market with a New Product Line
Athletic Demand-Driven Beverages
These New BOOST Drinks Help with Hydration and Energy
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Better-For-You Hydration Campaigns
Gatorade Spotlights Its Gatorade Lower Sugar in a New Campaign
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Refreshing Hydration-Focused Beverages
Bucked Up Debuts Drive Hydration and Refreshers
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Italian Sparkling Water Campaigns
S.Pellegrino Debuts Its Latest Campaign — Dinner Dialogues
Canned Hydration Drinks
HY.Q is a Replenishing Sports Drink with Electrolytes in Can
Movie Night Beverages
DRIPS by PEPSI® Arrives at Regal Theatres Across the U.S.
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Alcohol-Free New Year Campaigns
DASH and Dry January Partnered on a New Campaign
South African Cider Campaigns
Savanna Premium Cider Debuts the "We Outside' Campaign and 500ml Can
Complimentary Customizable Drink Promotions
The SONIC Coca-Cola Your Way Promotion is Refreshing
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Mini-Sized Retailer Sodas
The Coca-Cola Co. Mini Cans are Arriving for Convenience Stores
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Relaxing Martini-Inspired Campaigns
Ketel One Vodka Debuts 'The Spirit Advisor's Day Off'
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Citrusy Soda Cocktail Packs
Absolut Vodka & SPRITE is Launching in a Flavor-Forward Multipack
Global Citrus Soda Platforms
The 7UP Super Duper Refresher Platform Introduces New Products
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Nostalgic Sports Nutrition Drinks
AN SUPPS and TANG Created Co-Branded Performance Beverages
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Carbonated Hydration Drinks
Cadence's Core 500 Cola Enhances Mental & Physical Performance
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Clean-Label Hydration Campaigns
The Wonder of Water Campaign from Aqua Libra is Health-Focused
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Co-Brandeed Promotional Campaigns
Montucky Cold Snacks and the Flamin' Hot Brand Portfolio Team Up
Beverage Brand-Supported Racing Teams
PepsiCo Partners with Mercedes-AMG Petronas Formula One Team
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Athlete-Approved Water Brands
Aim High Canned Water Blends Hydration with Motivation
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Halloween Season Cider Campaigns
The Strongbow Spine-Chilling Refreshment Campaign is Playful
Chic Free-From Soda Refreshments
CANS Soda Has No Sugar or Sweeteners and is Flavored with Fruit
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Soccer Sports Drink Partnerships
Gatorade Features Canada Soccer Athlete in New Flavor Campaign
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Bottled Single-Serve Juice Drinks
Capri Sun Bottles are Headed to the Convenience Store Channel
Island-Inspired Beverage Campaigns
Liquid Aloha Brings Kona Big Wave’s Island Vibes to Life
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Sparkling Soju Beverages
Hello Soju is Reintroducing Itself as the Ultimate Summer Beverage
Pump-Integrated Water Bottles
The BOTTLE BOTTLE Has an Active Pump for Easier Sipping
Cricket League-Focused Beverage Partnerships
Sprite Partners with Lucknow Super Giants
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Indian Gen Z Beverage Campaigns
Coolberg Launches its 'No Rules, Just Cool' Campaign for Gen Z
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Branded Juice Cocktail Campaigns
These Ocean Spray Cocktails Revive the Classic Cosmopolitan
Social Gathering-Focused Cognac Campaigns
Courvoisier Launches Bring Your Own Courvoisier (#BYOCV)
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Intense Carbonation Campaigns
Three Cents Unveiled Its Intense to the Last Sip Campaign
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Refreshing Spirits Campaigns
Refresh Your Season Invites Fans to Make Jim Beam & Lemonade
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Anniversary-Celebrating Sweepstakes Campaigns
Swig Marks Its 16th Anniversary with a Sweepstakes
Elegant Energy Drinks
Joyburst's Strawberry Champagne Energy Drink is Something to Celebrate
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Integrated Summertime Cider Campaigns
The Kopparberg Bring Me Sunshine Campaign is Arriving Soon
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency