Whatever you choose to drink when you're thirsty may not be entirely up to you, but instead to some strategic and effective beverage marketing campaigns from the world's biggest drink companies.
Drink brands, you see, are clever. Whether it's a humorous Super Bowl ad for Coke that uses the Simpsons as a smart decoy, or a social campaign that taps into consumer emotion such as Pepsi's Refresh project, beverage marketing campaigns may definitely mean the difference between holding a Coke, Vitamin Water or Budweiser in your hand.
80 Beverage Marketing Campaigns
77
Coca Cola Gets Dirty with New Carmen Electra Ads
76
Scandalously Provocative Soda Campaigns
Coca Cola Burn Ads
75
Interactive Pepsi Transit Ads
74
Capturing Brands in Print Campaigns
10 Cool Pepsi Ads
73
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
72
Recession Refreshments
$1 Fountain Drinks This Summer at McDonald's
71
Scratch & Strip Label
Sexy Beer Banned from Shelves
70
Beer That Undresses
The More 'Skinny Blonde Beer' You Drink, The More It Reveals
69
Action Hero Soda Promotions
Coca-Cola Zero Zero 7
68
Von Dutch Energy Drink
67
Heiress Beer Ads
Check Out the Paris Hilton Devassa Bem Loura Ad Deemed too Hot for TV
66
Guerrilla Bathroom Campaigns
Strong Beer Pee Flows Crack Urinals
65
$100,000 Jeweled Pepsi Can
Bling Bling Boring
64
Drinking Campaigns
A Night to Remember or Forget ?
63
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
62
Simpsons Super Bowl Ads
Is the "Coke Hardtimes" Commercials an Epic Sellout?
61
Nerd Energy Drink Increases Memory and Fuels Brain Power
60
Trading Car Keys for a Soda
Pepsi Ads Feature Bizarre Barters
59
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
58
Coca-Cola M5 Visual Rebranding Project
57
Alcohol Delusion Ads
The Beer Goggles Effect by Ibrew-Coopers Beer
56
Creativity With Big Ad Budgets
10 Great Coca-Cola Ads
55
Free Pop
Coke Zero 400 'Taste of Victory' Celebration
54
Social Soda Campaigns (UPDATE)
The Pepsi Super Bowl Ad is Replaced by a Project With Heart
53
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
52
Mile High Club Drink Ads
Effen Vodka Can be Enjoyed Anywhere
51
Boozed-Up Bus Shelters
Coors Creates Outstanding Beer Can Ads
50
Sticky Advertising
Velcro Ads Used to Promote the Coca-Cola Grip Bottle
49
Free Drink Vending Machines
Pay By Watching Commercials
48
Submerged Beer Ads
The Polar Light Campaign is Intoxicating
47
Recycled Billboards
BestBuy 'Greener Together' Ad in Times Square
46
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
45
Harrassvertising
Coke Bots Attack When You Buy Other Brands
44
Gruesome Soft Drink Marketing
Pepsi Max ‘Lonely Calorie' Ads
43
Shocking Energy Drinks
P*ssy is Full of Attitude & Decadence
42
Antagonistic Advertising
Random Russian Calendars Feature Anti-Coca-Cola Artwork
41
Atypical Advertising
Coca-Cola Commissions Cabracega Design for ExperimentaDesign Biennale 2009
40
True-Life Ad Campaigns
Coca-Cola Lets 102-Year-Old Man Recall Importance of Happiness
39
Beer More Important Than Cheating Girlfriends
Another Heineken F_ck It Ad
38
Cross Marketing
Converse Pepsi Cellphone Charms
37
Couture Soda Pop
The New Coca-Cola Light Designed and Shot by Karl
36
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
35
Anti-Class Beer Ads
The Saranac Camapign Helps You Loosen That Tie
34
Video Print Ads
Entertainment Weekly to Feature CBS and Pepsi Video Ads
33
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
32
Graph-Based Beer Ads
Goldstar Uses Flow Chart to Outline Your Path to Beervana
31
Caffeinated Cross-Branding
At KISS Coffeehouse, Rock 'n' Roll All Night and Drink Coffee Every Day
30
Face-Drenching Popvertising
The Coca-Cola Blak Campaign Gives You a Lesson in Science
29
Visual Brand Evolution
Pepsi ‘Pass' Commercial Shows Branding Changes Over Decades
28
Rockstar Soda Promos
Kiss & Dr. Pepper Super Bowl XLIV Ad
27
Beer Milk Hybrids
Bilk Is An Odd Drink Blend
26
Hangover Recovery Drinks
The Reformulated Code Blue Beverage Hydrates and Detoxifies
25
Cupid-Induced Lager Ads
New Zealand Beer Festival Utilizes Valentine's Day
24
Anorexia-Approved Soda Ads
Campaign Claims Diet Pepsi Keeps You Paper Thin
23
Celebrity Branding for Social Networks
Indiana Beckham for Pepsi Youniverse
22
Poetic Beer Commercials
Guinness Spoken Word Ad
21
Billboards out of Bottles
Carlsberg Ad Promotes New Bottles
20
Sport Specific Energy Drinks
Christiano Ronaldo Promotes the New Soccerade Sports Drink
19
60s Beer Ad Revivals
Stella Artois Creates a Vintage-Inspired Drink Campaign
18
Cinematic Beer Virals
Stella Artois ‘Smooth Original' Campaign Exudes French Style
17
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
16
Pepsinnovation
Diet Pepsi Max Wakes up NYC, the Web
15
Cayenne Pepper in a Can
Bionic Boink Energy Drink
14
Coke and GLAM*IT to Create Europe's First Magazine on a Bottle
13
Electrifying Energy Drink Ads
Chinese Beverage Compares Straw to An Electrical Plug
12
Beards as Christmas Metaphors
Coca Cola's Hobo Holiday Ads
11
Uncanny Coffee Promos
Ad Shows Coca-Cola's Georgia Max Canned Coffee Delivers Power
10
Credit Crunch Water Promos
Coca-Cola Enlists Chilli to Market Dasani Brand
9
Branding America's Largest, Eco Ferris Wheel
Pepsi Globe
8
Fake Soda Ads
Ill Mitch Channels William Hung for Mountain Dew
7
Staycation Commercials
The VITAMINWATER Enhanced Water 'Staycation' Ad Dares you to Play Hooky
6
Surreal Joyvertising
Coca-Cola Promotes Sugary Fizz With ‘Open Happiness' Campaign
5
Bromantic Sports Drink Ads
David Wright and The Situation Team Up for Vitamin Water Commercial
4
Gravity-Defying Beer Ads
Mahou Premium Light Beer Pushes the Laws of Physics
3
Pillow-Headed Ads
The VITAMINWATER Enhanced Water 'Strong Man' Commercial Banks on Lady Lovers
2
Non-Commercial Commercials
Saturday Night Live As an Unofficial Pepsi Endorsement
1
Reckless Beer Ads
Miller High Life Vid Promotes Skatin' on Boards and Sippin' on Beer
Related Ideas
Top 50 Creative Billboards and Outdoor Ads in 2009
84 Innovations Skateboarders Can't Resist
From Tetris Skateboarding to Monster Movie Decks
Simpsonized Classic Art
Classical Artworks Take on a Simpsons Spin
10 Sexy MTV Advertisements
From Sexploitation to Talking Genitals
Sexploitation Ads
Advertisements From MTV That are Shockingly Provactive
Beer Knit Sweaters
AJ Fosik Rescues Vintage Beer Label Knitted Sweaters
94 Skateboarding Innovations
From Venomous Skateboards to Skater Lazy Susans
Stalker Supportography
Omax Wide Angle Lens Advertisements Capture Intimate Moments
Heiress Beer Ads
Check Out the Paris Hilton Devassa Bem Loura Ad Deemed too Hot for TV
Lingerie Football Leagues
Super Bowl Halftime Show Expands to Full Schedule
Mafia Mortgage Messes
Victoria Gotti Faces Foreclosure From Missed Mortgage Payments
Facebranding
Sprint Firsts in Facebook
32 Coca-Cola Innovations
From Pop Can Origami to Good Old Diet Coke and Mentos
Simpsons Super Bowl Ads
Is the "Coke Hardtimes" Commercials an Epic Sellout?
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
Cucumber Condom Campaigns
The McCann Worldgroup Fowin Ad is Deliciously Racy
Underwater Clowntography
'Circus Underwater' Shoot by Michael Howard is Stunning
HD Vending Machines
Sapient Interactive 'uVend' Interactive Coke Machine Hits North America
Alcohol Delusion Ads
The Beer Goggles Effect by Ibrew-Coopers Beer
Life-Saving Adverboats
Aircel Billboard Saves People From Monsoon Floods in Mumbai
Hybrid Animal Ads
More Bioengineered Kooky Converse Creations (UPDATE)
Risque Beer Packaging
Ramm ND's Lingerie-Clad Beer Cans
23 Unique Coke Bottles
Imaginative and Creative Packaging from Coca-Cola
Undressed Advertising
Bud Light Clothing Drive Commercial Bares It All
Untold Secretography
David Kavaler 'Secrets' Series is Utterly Revealing
Fashionable Soda
Coca-Cola is Raising Money for Charity With Couture Bottles
Harmonious Pubs
Beck's Musical Art Transforms London Drinking Holes
Mermaid Bikinis
The Paris Hilton Swimwear and Lingerie Collection for Spring 2010
Coked-Up Phones
Nokia Concept Phone Won't Induce Nosebleeds
Odd Rubber Advertisements
Russian Billboard Promotes Safety and Tires?
Anti-Energy Drinks
Slow Cow is the Cure For Too Much Red Bull or General Hyperactivity
Credit Crunch Glasses
Zenni Optical Offers Bargain $8 Frames for 4-Eyed Fashionistas
Intelligent Ad Fails
'Bad Contextual Ads' Captures Tragic Pairings of Ads & Context
15 Enhanced Water Discoveries
From Hibiscus Beverages to Oxygenated Water
Synthetic Blood Beverages
Vampire Energy Drinks Have Juice in Transfusion Bags
Colorless Soda Cans
Harc Lee Design Makes a Coca-Cola Can Eco-Friendly
Coke Bottle Creations
Damian Ortega Makes Art Out of Recycled Coca Cola Bottles and Caps
Submerged Beer Ads
The Polar Light Campaign is Intoxicating
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
Bleeding Billboards
Shocking Approach to Promote Road Safety in New Zealand
Credit Crunch Tourism
Aerial Virtual Tour of NYC Lets You Check Out Manhattan for Free
Summer-Ready Soda Cans
Coca-Cola Can Gets All-New Design
Heart-Wrenching Tees
'I Love Realism' Shirt Displays Funny Philosophy
Creative Charity T-Shirts
Proceeds from Project White T-Shirt Goes to Designers Against Aids
Cola Cornucopias
The Coke Freestyle Machine Gives You More and Better Options
Shocking Energy Drinks
P*ssy is Full of Attitude & Decadence
Skater Museums
California Heritage Museum Hosts ‘Skateboard: Evolution and Art'
Color-Popping Animal Ads
basICColor Gets Wild With Vibrant Hue Advertisements
Zombeautiful Ads
Jeremy Laing's Spring 2010 Campaign Leaves Model Exhausted
$5 Dinners
Credit Crunch Dining Can be Healthy With These Budget-Friendly Meals
Facebook Beverages
VITAMINWATER Enhanced Water 'Connect' is Social Media Created (UPDATE)
Chained-Up Shoe Ads
Thorocraft Uses Chains to Set Itself Apart From Other Brands
Shocking Sports Water Lawsuits
Judge John Gleeson Rules VITAMINWATER Enhanced Water is Sugar Water
55 Calorie Beer
Budweiser Select 55 Beer Makes Its Low Calorie Debut
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
Hosting Drink Ads
The Ellen Degeneres VITAMINWATER Enhanced Water Campaign
Skateboard Scooters
This Efficient Hybrid for Fixit Offers Easy Product Transport
Charitable Graphic Tees
Celebrity-Designed Tees for Starlight Charity
Maze Campaign Ads
Advertisements for Strepsils Will Leave You Amazed
Brewtiful Can Makeovers
The Guinness Redesign Celebrates 250 Years of Beer Branding
Mosaic Cartoon Creations
DIY Simpsons Episode Creatively Handcrafted on a Coffee Table
Sanrio Skateboards
Hello Kitty and Girl Mike Carroll Join Heads, Bust Ollies
Cola Fashion
Coke Zero and 'Neighborhood' Team to Make Stylish Swag
Skater Lazy Susans
The Skateboard-Inspired Revolving Glass Three Sixty Table
Designer Charity Boots
Manolo Blahnik and Other Designers Team-Up with Ugg Australia
Hangover Recovery Drinks
The Reformulated Code Blue Beverage Hydrates and Detoxifies
Brain Boosting Energy Drinks
Increase Concentration and Protect Your Gray Matter With Zun
Botanical Pop Bottles
The Coco-Cola PlantBottle is Made out of Plant-Based Materials
Drug-Infused Soda
Red Bull Cola Proven to have Trace Amounts of Cocaine in Germany
Beverage Promo Parodies
Steve Nash is the Most Ridiculous Man in the World
Credit Crunch Grooming
Cash-Strapped Men Bring Beards Back With a Vengeance
Epic Pop Canvases
Crushed Coke Can Aerial Art Marks the Beginning of Recycle Week
Heiress-Endorsed Stylers
Paris Hilton's ‘The Celebrity Styler' Promises to Help
Exclusive Big Apple Kicks
The Vans MLB New York Mets Shoes Get You to the Game
Pentagonal Pop Cans
Dzmitry Samal Unveils Geometric Coke Design
Charitable Social Media Shoes
Digg and TOMS Shoes Release Special-Edition Footwear
Binge Boozing iPhone Apps
The DrinkTracker Keeps Track of Your Alcohol Intake
Eco-Friendly Soft Drinks
Coca-Cola Sponsors Recycling Progam in the UK
Credit Crunched Cartoons
Australian To Replace $25,000 Episodes of The Simpsons
60s Beer Ad Revivals
Stella Artois Creates a Vintage-Inspired Drink Campaign
Illicit Condiment Dispensers
David Shrigley's Design Turns S&P Into Coke & Smack
Classy Beer Taps
A Casual Drink, Fresh From the Tap With the ‘Beertender'
Socially Aware Business Models
Development Revolution Bucks Tradition, Gives Away 100% Profits
DIY Vending Blending
Coca-Cola Freestyle Vending Machine Lets You Design Flavor & Calorie-Count
Chalk-Spitting Skateboarders
'Wizard Smoke' by SALAZAR Features Chalked-Up Skate Studs
Cartooned Board Kicks
eS and Krooked Skateboard Shoes Make Riding a Half Pipe Cooler
Couture Charity Bags
ANDAM Longchamp Bags Celebrate 20th Anniversary
Eco Iconic Billboards
Coca-Cola Goes Green With a Billboard in San Francisco
Credit Crunch Caffeine Promos
Tim Hortons Gives Out Free Iced Coffee in Canada
Battery Beverages
The Duracell Energy Drink is From the Nether-Regions of Bratislava
Beer Pong Dunking
Because Beer Pong Wasn't Extreme Enough
Drug-Inspired Soft Drinks
Loren Kulesus' Pain-Relieving Energy Drink Packaging
Venomous Skateboards
Raw Releases Loyalty Over Royalty Skate Deck
Hangover Cure Beverages
VITAMINWATER Enhanced Water Helps You Recover From a Hard Night Out
Green Car Ads
The Toyota Prius Flower Billboard is Pretty and Makes a Statement
Celebrilicious Energy Drinks
Steven Seagal's Lightning Bolt Quenches the Thirst Down Below
Shot-Infused Beer
Loaded Coronas Make a Great Time Saver's Drink for Late Joiners
Drink-Creating Challenges
Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'
Hydrating Branding Competitions
The Vitaminwater Contest Lets You Win Cash for New Flavors
City of Capone Kicks
The Vans MLB Chicago Cubs Set is Too Badass For Words
Staycation Commercials
The VITAMINWATER Enhanced Water 'Staycation' Ad Dares you to Play Hooky
Mafia Figurines
Michael Lau, MINDstyle & the Godfather Combine to Create Ultimate Tough Guy Gift
Beer Can Simulators
The Mugen Can Lets You Enjoy Cracking a Cold One Without Drinking
Stoned Advertisements
Showtime Promotes 'Weeds' With History of Cannabis
Pillow-Headed Ads
The VITAMINWATER Enhanced Water 'Strong Man' Commercial Banks on Lady Lovers
Social Media for Social Good
Canadahelps Launches Great Canadian Giving Challenge
Simpsons-Inspired Seating
Marge Simpson Influences Yangsoo Pyo's 'Afro' Chairs
Charity Twitter Auctions
@Drew on the Block to Aid Livestrong Foundation
Reckless Beer Ads
Miller High Life Vid Promotes Skatin' on Boards and Sippin' on Beer
Retro LA Jersey Kicks
The Vans MLB Los Angeles Old Skool Set Relives the Glory Days