From ice pack-shaped bottles to faux porcelain dessert pots, the August 2016 packaging trends reveal a shift towards unconventional designs. Whether it is unique shapes or unexpected materials, brands are increasingly pushing the envelope with innovative packaging designs.
One of the ways that brands have begun experimenting with different packaging is with different shapes. One example of this attempt to play with shape is the Jägermeister 'Coolpack', which comes in an ice pack-inspired bottle. Another example is Butternut Mountain Farm's Maple Syrup, which comes in a curvy squeeze bottle instead of a traditional glass container.
The August 2016 packaging trends also reveal that brands are looking for ways to experiment with different materials in order to catch the eye of consumers. This includes everything from chic eco-friendly containers to sustainable upcycled labels.
Top 50 Packaging Ideas in August
From Ice Pack-Shaped Bottles to Faux Porcelain Dessert Pots:
Katherine Pendrill — Aug 27, 2016 — Marketing
50
Colorful Superfood Branding
These Superfoods Are Packaged With Youthful Designs
49
Inspirational Superfood Packaging
TruVibe's Superfood Products are Packed to Motivate and Inspire
48
Plant-Themed Skincare Packaging
This Translucent Packaging Reflects Spiezia's Organic Products
47
Uniquely Named Beers
This One-of-a-Kind India Pale Ale is Named 'Flesh & Blood'
46
Geometric Beer Branding
Peter Saville Created a Modern Packaging Design for 'Switch House' Beer
45
Playful Ball Invitations
This Save the Date for SFMOMA's Modern Ball Features an Actual Ball
44
Colorful Condiment Jars
These Sweet and Savory Condiments are Made with a Unique Ingredient
43
Pull-Out Soap Packaging
These Colorful Soaps Come with Informative Packaging
42
Connected Packaging Designs
This Retail Packaging Innovation Turns Boxes into Connected Ones
41
Candy-Coated Popcorn
Retro Corn Combines Candy and Popcorn for Snacking
40
Uncanny Earphone Packaging
'Vibes' Packaging Encourages The User to Express Their Individuality
39
Tattoo Service Branding
This Brand Identity Promotes a Lasering Tattoo Removal Service
38
Luxe Eco-Friendly Packaging
Louis Vuitton is a Getting a New Range of Saffron Luxury Packaging
37
Vivid Vegetable Snack Packaging
This Chips Branding Reflects the Product's Nutritious Qualities
36
Conveniently Canned Wines
Lila Wines are a Beach-Friendly Option for Wine Drinkers
35
Faux Porcelain Dessert Pots
ELAL Airlines' Ice Cream Pots are Made from Paper and Aluminum
34
Filter Coffee Cups
This Cup Design Makes Individual Cups of "Filter Coffee"
33
Charitable Honey Skincare
These Skincare Products are Organic and Good for the Environment
32
Collaborative Lemon Ales
This Lemon Beer Was Created by Lululemon and Stanley Park Brewing
31
Editorial-Style Cereal Branding
Kashi's New Cereal Box Designs Involve the Use of Storytelling
30
Glass Bubble Bath Bottles
Lollia's Bubble Bath Products are Packaged with a Cork Like Wine
29
Vibrant Pomade Packaging
This Exclusive Ointment Reflects the Modern Values of its Distributor
28
Modular Sushi Loofahs
The FINDAY Hand Towels are Packaged as Pieces of Sashimi Sushi
27
Disney Character-Branded Meals
These Healthy Side Dishes are Branded with Disney Characters
26
Cryptic Beer Labels
These Color-Coded Beer Label Designs Use Printing Industry Terms
25
Minimalist Cannabis Packaging
Seven Point's Medicinal Packaging is Simple and Modern
24
Natural Juice Branding
This Juice Packaging Was Designed to Reflect Its Natural Production
23
Tropical Rum Packaging
This Rum's New Packaging Reflects Its Tropical Roots
22
Kid-Friendly Fruit Waters
The Capri-Sun Flavored Beverages Encourages Children to Drink More Water
21
English Dessert Packaging
These Desserts are Adorned with Stereotypical British Illustrations
20
Farm-to-Table Beer Branding
Almanac Fresh Beer Series Packaging Reflects its Agricultural Brewing
19
Ice Pack-Shaped Bottles
The Jägermeister 'Coolpack' Helps Consumers Drink from a Chilled Bottle
18
Chili Beer Concepts
This Beer Design is So Unique It Could Easily Come to Fruition
17
Shaken Sugar Cube Packaging
The 'Cube Sugar' Box Tilts to Dispense One Piece At a Time
16
Revitalizing Tea Drinks
Steaz Organic ENERGY is Naturally Caffeinated With Healthy Ingredients
15
Energizing Superfood Juices
VIBE's Energy Juice Drink is Powered by Superfood Ingredients
14
Organ Donation-Supporting Beers
BrewDog is Encouraging Consumers to Register as Organ Donors
13
Upside-Down Drink Cans
Orangina's 'Upside-Down Can' Forces Consumers to Shake the Pulp Inside
12
Folkloric Rum Branding
The Baron Samedi Spiced Rum Branding Takes Inspiration from Haitian Vodou
11
Agua Fresca Popsicles
These Fresh Summer Popsicles are Made with Latin American Recipes
10
Herb-Flavored Potato Chips
Herbs and Potatoes Come Together in These Red Rock Deli Snacks
9
Refugee Coffee Cups
Road to Refuge Partnered with Cafes to Spread Awareness About Refugees
8
Political Pale Ales
Sibling Revelry Brewing's New Swing State Beer Celebrates the State of Ohio
7
Food Truck-Inspired Chips
Wise Snacks' Potato Chips Take Inspiration from Food Truck Food
6
Squeezable Sweetener Bottles
Butternut Mountain Farm's Maple Syrup Bottle Encourages Daily Use
5
Anti-Plastic Fruit Campaigns
This Campaign Raises Awareness for Fruit in Plastic That's Not Needed
4
Child-Resistant Prenatal Vitamins
vitaPearl Multivitamins are Securely Stored in Locking Packages
3
Individually Wrapped Cheese Cubes
'Brilliant Blue' Blue Cheese Cubes Come in Single-Serving Sizes
2
Agave Cocktail Syrups
The Groovy Food Company is Now Selling Agave Nectar for the Bar Trade
1
Sporty Promotional Cans
This Molson Coors Packaging Advertises the Coors Light Games
Related Ideas
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Insulated Ice Cream Totes
The Halo Top Pint Pack is a Crossbody Bag for Taking Ice Cream to Go
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Compostable Beauty Bottles
Sulapac Unveils the New Compostable Materials for Fragrance Bottle Caps
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Freezer-Friendly Six-Pack Holders
The Früzi Insulated Beer Can Holder is Summer-Ready
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Cooling Beer Cubes
The Beer Cubes Tray by Miller Lite Cools Beer Without Watering It Down
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Lightweight Puffy Cooler Bags
Monti Coolers Have a 100% Leakproof Construction
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Multifunctional Glass Food Containers
These Containers Are Shatterproof, Stackable and Stylish
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Sustainably Packaged Yogurt Cups
Yoplait Launches the Sustainable Pure-Pak eSense Cartons
Eco Luxury Boxed Wines
Juliet Introduces Luxury Boxed Wines in Sustainable Packaging
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Aluminum Coffee Packages
Zeitgeist Coffee Factory Uses Durable Aluminum Packaging with a Valve
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Extra-Cold Ice-Free Coolers
The Oyster Tempo Keeps Items Cold with Ice Packs and Metal Design
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
3D-Printed Terracotta Coolers
Simon Pavy and Entreautre Designs a New Low-Tech Cooler
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Combination Modular Bottles
The Berry Bottle is an All-in-One Modular Bottle for Any Adventure
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Eco-Friendly Paper Packaging
Sourceful Debuts a New Paper Pouch to Compete with Plastic Packaging
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Slow Beauty Refill Programs
Kindred Black's Approach to Packaging Preserves Glass-Blown Bottles
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Eco-Friendly Alt Milk Packaging
Califia Farms Packaging Now Features 100% Recycled Plastic
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco Insulated Boxes
The Cruz Cool Cooler Made from Chitin Insulates Frozen Goods for 48 Hours
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Limited-Edition Orange Wines
Juliet Introduced a New Wine Product in a 100% Recyclable Container
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Metal Tin Packaging
Dymapak Launches the 'Squeeze and Turn Tin' with Child-Resistant Technology
Green Thermoformed Cardboard Trays
Cascades Launches Innovative Packaging for Fresh Produce
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Revamped Premium Pesto Jars
Barilla Taps Eviosys for its New Jar Packaging Design
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Woven Vodka Bottles
Absolut Launches a Woven Vodka Bottle Partially Made From Recycled Glass
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Upcycled Backpack Coolers
ICEMULE Coolers Launches Recycled PET Plastic Backpack Cooler
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Bag-in-Box Spirit Packaging
Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
3D-Printed Terracotta Cooler Designs
Entreautre Creates the Biomimcry 3D-Printed Terracotta Cooler
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Skull-Like Vodka Bottles
Crystal Head Vodka Launches an Exclusive Bone Bottle for Halloween
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Alcohol-Infused Ice Cream Pouches
Lotte's Coolish Debuts New Frozen Cocktail Pouches
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Child-Resistant PET Bottles
Berry Launches Child-Resistant PET Bottles for Pharmaceutical Use
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Updated Ice Tea Packaging
Push Beverages Debuts a New Bottle for its 'Tribe Tea' Lineup
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle