Space-Age Upcycled Cooler Bags

The Freitag F738 COOL BAG Was Created with Precious Plastic Zurich

The Freitag F738 COOL BAG has been developed as a minimalist, space-age accessory that updates a simple summertime essential into a fashion-forward piece.

The bag has a silver-toned finish that's made out of used truck tarps and is paired with a food-safe insulated liner to accommodate food and drinks being placed inside. The recycled construction thus gives the accessory a competitive edge for sustainability, while the removable isothermal liner will keep items cool for up to two-hours. The bag also works well as a way to transport chilled items home from the grocery store.

The Freitag F738 COOL BAG comes with a detachable shoulder strap crafted out of discarded car seat bels with colorful handles created in collaboration with Precious Plastic Zurich.

Image Credit: Freitag

SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 0%
Freshness 100%

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