FINDAY is a retailer that specializes in creating everyday necessities for the home using environmentally friendly materials and these hand towels disguised as pieces of sashimi are part of the collection. The packaging of the towels is designed by Gooodeed Agency and it creatively disguises the shape and texture of the white towels to look like the rice rolled into sushi pieces.
The hand towels, fittingly dubbed the Sushi Bathing Towel, capture the artistic and simplistic aesthetic of the meal that is similar to that of the FINDAY brand. The small white towels are rolled and packaged inside small clear containers. The containers maintain the rolled shape of the towel while the top is decorated with the scaled texture of raw fish.