Although animal conservation efforts are serious, this doesn’t mean that the awareness surrounding it has to be all about doom and gloom. If you want to get the word out about an endangered species you’d like to see stick around, some of the best ways to make an animal conservation campaign memorable, or viral on the Internet, is to make it interactive and fun.
Some of the most outrageous campaigns include people knitting sweaters for penguins for the Penguin Foundation, WWF asking people to turn down their heat for a day and post a selfie bundled up in warm clothes instead, or the Chengdu Panda Base, which invited people to China to become "Pambassadors," or ambassadors for pandas.
74 Unusual Animal Conservation Efforts
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DIY Wildlife Babies
Tatiana Scalozub Offers an Etsy Pattern for Making Miniature Polar Bears
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Furry Face-Palming PSAs
Animals Feel the Anguish of Destruction in this Wildlife Campaign
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Endangered Sugar Skull Animals
These Endangered Species are Designed Like Day of the Dead Skulls
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Panda Bear Pop Stars
The Lady Gaga Panda Costume is Outlandish
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Nature Nurturing Campaigns
Ford Environmental Ads Urge Consumers to Feed the Planet
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Majestic Jungle Cat Portraits
This Bengal Tiger Photography Offers an Intimate Look at the Beasts
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Life-Saving Bird Jumpers
The Penguin Foundation Protects Birds with Adorable Penguin Sweaters
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Disintegrating Animal Advertising
This WWF Desertification Campaign Pictures Creatures Crumbling
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Toxic Animal Ads
The WWF Evollution Campaign Looks to Send a Clear Message
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Reforestation Fashion
Rain Tees Have Illustrations from Kids in Endangered Rainforests
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Adorable Panda Face Beanies
These Panda Style Baclavas are Rare in More Ways Than One
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Marine-Life Preserving Stations
The Electric Coral Reef Station by Margot Krasojevic Buffers Waves
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Marine Mammal Tea Accessories
The ManaTea Tea Infuser Brings Sea Cows to Your Coffee
61
Faux Multi-Colored Taxidermy
Artist Luciana Novo Sparks an Open Discussion Regarding Polar Bears
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Profound Polar Bear Portraiture
Paul Souders Captures Swimming Polar Bears in His Wildlife Series
59
Watercolor Animal Ads
The WWF 'No water, No life' Campaign is Artistically Abstract
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Giant Mechanical Animal Art
These Anti-Poaching Animal Art Prints Robotize Endangered Animals
57
Macaque Self-Portraits
David Slater Worked with a Money That Snapped Photos of Himself
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Endangered Avian Murals
This Street Artist Paints Endangered British Birds in London
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Realistic Animal Awareness Ads
Conservational International Preserves Nature Through Awareness
54
Beast-Repairing Ads
This WWF Promotion Features Animals Being Treated Like Autos
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Illicit Animal Trade Captures
Patrick Brown Documents Illegal Endangered Animal Trade on Instagram
52
Animal Avenger Boats
The Futurist Anti-Whaling Vessel Moves Fast to Save Whales
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Animal-Saving Tees
The Akomplice x The Nature Conservancy Eco T-Shirts Aid Conservation Projects
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Mutilated Waste Disasters
The J Henry Fair 'Industrial Scar' Shows Environmental Destruction
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Iconic Image Videos
The WWF Parallax Video Stitches Photos Together to Create a Vivid Experience
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Rooted Animal Ads
The WWF Trees Save Wildlife Campaign Urges People to Take Care of the Ecosystem
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Heartbreaking Emotive Animal Ads
This WWF Grey Campaign Calls for Environmental Change
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Panda Death Shockvertising
The Sea Shepherd Conservation Society Raises Bluefin Tuna Awareness
45
Homeless Wild Animals
Born Free USA Print Campaign Shines a Light on Destitute Animals
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Disturbing Marine Life Ads
The Sea Shepherd Campaign Illustrates the Death of Thousands of Animals
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Eco-Conscious Sweater Selfies
WWF Encourages People to Snap a Selfie for National Sweater Day
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Surfing for a Cause
'Much Better Adventures' Help You Organize Ethical Travel Experiences
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Endangered Species Schedules
The Almost Extinct Calendar is an Effective Environmental Reminder
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Social Media Vending Machines
WWF Canada & Telus' Vending Machine Releases Panda Toys for Tweets
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Animal Implication Ads
The Y&R WWF Campaign Creates Critters out of Inanimate Objects
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Charitable Airport Regulations
The Frankfurt Airport Recycling Bank Makes Giving Up Bottles Easier
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Costumed Cub Carers
The Hetaoping Panda Costume Project Prepares the Young for Release
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Animal-Saving Sewing Kits
Mirim Seo’s Saving Endangered Wildlife Sewing Kit is Educational
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Panda Survival Schools
China Plans to Build Facility to Train Pandas to Live in The Wild
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Thought-Provoking Fish Campaigns
WWF Bluefin Tuna Ads Want You to Give Tuna a Break
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Whale-Saving Winter Wear
The Agga B. 'Flying Giants' Set is Socially Responsible Style
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Charitable Animal Sculptures
The Bundu Designs Rhinos are Made from Wire
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Urban Micro Pandas
1600 Black Eyed Bears Bring Important Message for WWF
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Animalistic Pencil Carvings
The Last Elephant and Raven by Diem Chau are Miniature Sculptures
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Animal Mapping Photography
Animal Conservation Research Shows Where Our Help is Needed Most
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Alarming Animal Hunt Graphics
This Infographic Looks at Facts on the Endangered Rhino
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Endangered Animal Felt Renditions
These Artful Creations by Wooly Gardner are Humanely Exotic
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Socially Integrated Wildlife Ads
The WWF 'Rare Page' Project Educates Users on Endangered Animals
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Generous Greeting Cards
Species Spectrum Raises Awareness of Animal Rescue
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Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
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Adorable Animalistic Backpacks
The Panda Hooded Backpack is a Cute and Fluffy Way to Carry Things
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Endangered Animal Door Handles
The Wild Handle Series Raises Awareness for At-Risk Animals
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Global Eco Expeditions
Fleur de Passion's 3,600-Day Voyage to Assess State of Earth
20
Interactive Wolf-Calling Campaigns
Eristoff Vodka Invited Facebook Fans to Howl with the Wolves
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Talking Animal T-Shirts
Le Sandstone Makes a Fashion Statement & an Ethical One
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Brazilian Bird Ringtones
SaveTones Helps Endangered Birds by Selling Ringtones of Their Sounds
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Artful Avian Ateliers
'Urban Nests' by Dom Arquitectura Make Bird Nests a Form of Art
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Tearful Animal Ads
The Sea Shepherd Conservation Society Campaign is Heart-Wrenching
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Social Media Animal Campaigns
The Australian Koala Foundation Uses a +1 Button for its Cause
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Negative Space Activism
'Empty Space' by Victor Van Gaasbeek Cuts Out Endangered Animals
13
Chocolate Box Birdhouses
Vanishing Creatures Chocolates Eliminates Waste With 2-in-1 Box
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Activist Elephant Walks
The Elephant Parade Colorfully Raises Awareness for Endangered Elephants
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Tearing Endangered Sculptures
The Panda for World Wildlife Fund Shows How Worn Out this Species Is
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Ceramic Endangered Creatures
'Present Times' is a Youth Art Exhibit That Speaks Volumes
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Charitable Shark Shirts
This Shark T-Shirt Cleverly Reminds That Sharks are Worthy Creatures Too
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Pre-Extinct Animal Photography
The ‘After Life’ Series is a Grim Reminder of Diminishi
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Artistic Avian Campaigns
'Ghosts of Gone Birds' Project Raises Awareness About These Animals
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Songbird Sanctuaries
Laysan Island Has Been Donated for Exclusive Use by Millerbirds
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Endangered Message Boards
These 'Affected' Cork Bulletin Boards Inspire Constant Awareness
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Wildlife-Protecting Drones
Airware’s Drones Aim to Protect Endangered Animals in Kenya
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Altruistic Animal Ambassadors
Pambassador Campaign Offers People the Chance to be Panda Protectors
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Endangered Animal Screens
The Polar Bear Television is My Birthday Wish
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Wildlife Crime-Fighters
Wenaha Wolf Advocates Howl for Justice With Anti-Poaching Billboard
Related Ideas
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ocean Plastic Watches
Armitron x Wildlife Conservation Society Debut Watches #Tide Collection
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Outdoor-Focused Sandal Collections
KEEN Reveal New Sandal Collection with Smokey Bear
Luxurious Conservation Whiskies
Godawan Series 02 is a Rare Whisky to Save a Rare Bird
Social Good Sneaker Auctions
Canada Goose Steps Up for Polar Bear Conservation with Auction
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Shark-Inspired Streetwear Apparel
Doublet Launches a Cheeky Fashion Collection in 2023
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Eco Mission-Inspired Bracelets
Ecoalition Launches Eco-Friendly Bracelets to Support Its Mission
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Australian Short Film Ads
Tourism Australia Announces New Ambassador Rose Byrne & G’day Short Film
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Adorable Organic Stuffed Animals
Estella Boasts a Range of Eye-catching Handmade Toys
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Mountain Sheep-Inspired Attractions
Thilina Liyanage Proposes This Park Observation Deck Design
Bird-Inspired Speaker Designs
Eunsu Lee's Whistle Wakes One Up with "The Sweet Serenade of Nature"
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Tortoise-Saving Glasses Capsules
GlassesUSA.com Launches Exclusive 'Save The Tortoise Collection'
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Unconventional Icy Fragrances
Zoologist Penguin Invigorates with Notes of Antarctic Air & Ice
Eco Cartoon Body Care
This Lush Cosmetics x SpongeBob Collab is Plastic-Free & Supports the Sea
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Awareness-Raising Swimwear Fashion Shows
Natasha Tonic Debuts the Coral City Collection
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Virtual Fantasy-Themed Oceans
Disney Unveils the New Avatar: The Way of Water Eco Project
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Coral Reef Restoration Programs
SHEBA Brings HOPE to Coral Reefs with its Restoration Program
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Upcycled Laundry Hampers
Fashion Takes Action Concluded Canada's First Textile Recycling Pilot
Vibrant Bear-Themed Clothing
SHEIN Launches a Kidult-Inspired 'Care Bears' Collection
Cancer-Supporting Run Campaigns
Terry Fox Foundation's #DearTerry Campaign Celebrates His Legacy
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Farmer-Supporting Branded T-Shirts
Carhartt & The Farmlink Project Collaborate on a New Initiative
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Cinema-Themed Bat Boxes
NOW & the Bat Conservation Trust Created a Limited Run of Mini Cinemas
Educational Linoleum Birdhouses
The 'ELVI' Birdhouse Educates About Sustainability
Breast Cancer Awareness Necklaces
Hey Harper is Partnering Up with Breast International Group
Turtle Day-Honoring Eyewear Series
GlassesUSA Launches the Save the Tortoise Collection
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Honeycomb Paper Charitable Designs
Jony Ice Designs a Red Nose Model for UK's Comic Relief
Unique Pre-Pollution Fragrances
O Boticário Address Its Eco Concerns with the Extinct Fragrance
Indigenous Community-Supporting Campaigns
Lush Debuts Land Defenders, Water Protectors
Garment-Inspired Drink Holders
Puffin Drinkware 'The Aloha' Comes in Two Hawaiian-Themed Styles
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Endangered Animal-Saving Capsules
Reigning Champ x Face Oka Earth Day Pack Arrive for Earth Month
Influencer Christmas Campaigns
An Influencer Couple from Wigan Launched the Giftmas Tree Project
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Brand-Led Endangered Animal Programs
Baabuk's Miss Baabuka Protects Endangered Sheep Breeds
Service Humans Programs
Mars Petcare & Kaitlyn Bristowe Launch 'Service Humans Needed' Program
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Unconventional Fish Alternatives
WOOP4 Makes Inventive Plant-Based Products Like Vegan Piranha
Classic Polo Shirts
BAOBAB Boasts the Perfect and Most Versatile Polo Shirts
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Lifelong Wildlife Trackers
The 'KineFox' Can Non-Invasively Monitor Animals For Life
Sustainable Warm Parka Designs
Patagonia Presents a Look at the Eco-Friendly Stormshadow Parka
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Land Conservation Campaigns
Kodiak Introduces the Latest Installment of the Keep It Wild Campaign
Circular Sustainable Apparel
The PANGEA Mangrove Sunglasses Help Fund the Mangrove Cleanup
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Coral-Conscious Sneakers
These Sustainable Sneakers Were Launched In Honor Of World Ocean Day
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Ocean-Saving Crewnecks
Good for Sunday's Save the Ocean Bamboo Crewneck
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Dog-Friendly Food Ads
Natural Balance Pet Food Made a Marketing Campaign for Pets, Not People
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Romantic Free-From Chocolates
The Endangered Species Chocolate Be Mine Mix Comes in Two Options
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Charitable Wine Campaigns
Starborough Partners with Oceana to Support Conservation Efforts
Zoo AR Experiences
The Cincinnati Zoo and Discover Crystal River Florida Launch an AR Experience
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Plant-Based Orange Chicken Campaigns
Panda Express Reimagines Iconic Tune in New Campaign
Charitable Whiskey Campaigns
Glengoyne is Offering Free Whiskey to Conservation Volunteers
Charitable Digital Brochures
C.O Cosméticos Partnered with SOS Pantanal on QR Code Initiative
Extended Christmas Spirit Campaigns
EduBirdie is Hiring People to Watch Christmas Movies & More
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Canary-Inspired Fashion Clutches
JW Anderson Unveils a Look at the Bright Yellow Canary Clutch
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Long-Lasting Jacket Campaigns
The Jacket Maker's #HangOnToIt Concept Honors Reliable Relationships
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Coral Reef Adoption Gifts
You Can Adopt a Coral with Coral Vita with as Little as $1
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Landscape-Inspired Vibrant Sweaters
Cold Picnic Delivers Sweaters with the Affection Collection
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Slashed Animal Print Sneakers
Nike Offers a Busy Reverse Panda Dunk High Sneaker Design
Bug Repellent Clothing Lines
Pang Wangle Caters to the Fashion and Eco-Conscious Individual
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign