Xfinity's Making Its Super Bowl Ad Debut with Jurassic Park... Works
Laura McQuarrie — February 3, 2026 — Marketing
References: adweek
Original Jurassic Park cast members—Sam Neill, Laura Dern, and Jeff Goldblum—star in Xfinity’s 60-second Super Bowl spot. Created in partnership with the iconic franchise, the ad asks: "What if Jurassic Park had reliable Wi-Fi?"
Instead of the climactic story people know and love, this commercial's version of events wonders what might have happened if the theme park's IT department had simply plugged in an Xfinity connection, unknowingly preventing a disastrous power grid failure and the escape of fearsome dinosaurs as a result.
In person, activations in San Francisco will promote the Xfinity Imagine That platform, and Jurassic Park fans can look forward to an interactive Tyrannosaurus rex billboard and a collaboration with Lyft.
Instead of the climactic story people know and love, this commercial's version of events wonders what might have happened if the theme park's IT department had simply plugged in an Xfinity connection, unknowingly preventing a disastrous power grid failure and the escape of fearsome dinosaurs as a result.
In person, activations in San Francisco will promote the Xfinity Imagine That platform, and Jurassic Park fans can look forward to an interactive Tyrannosaurus rex billboard and a collaboration with Lyft.
Trend Themes
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Entertainment-driven Advertising — Brands leverage popular movie franchises to create immersive and entertaining advertisements that captivate audiences during major events.
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Interactive Outdoor Marketing — Interactive billboards and real-world activations engage consumers in dynamic ways, bridging the gap between digital and physical marketing experiences.
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Cinematic Storytelling in Brand Campaigns — Businesses utilize cinematic storytelling by integrating iconic film elements to deepen consumer engagement and resonance with their brand messages.
Industry Implications
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Telecommunications — Telecom companies explore innovative methods to convey service reliability and benefits through engaging, narrative-driven advertisements linked to well-loved franchises.
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Digital Marketing — Interactive experiences, such as digital promotional events and immersive billboards, are transforming digital marketing efforts into tangible user engagement opportunities.
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Film and Entertainment — Partnerships between brands and film franchises open up cross-industry collaborations that enhance promotional efforts while tapping into existing fan bases.
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