The PEDIGREE Foundation, the charitable arm of the pet food brand, has launched the Foster 50 Challenge. This nationwide initiative is made possible through a partnership with a coalition of animal welfare organizations, including Maddie's Fund, Adopt a Pet, MuttNation Foundation, and the ASPCA.
The Foster 50 Challenge encourages pet lovers across all 50 states to temporarily welcome a shelter animal into their homes during the summer months, with the goal of alleviating overcrowding in shelters and rescues. The campaign provides free online resources to guide first-time and experienced foster volunteers through the process. Participating organizations are eligible for a total of $240,000 in grant funding from the coalition partners to strengthen their foster programming.
The Foster 50 Challenge is running from May 1st through July 31st, 2026.
Image Credit: The PEDIGREE Foundation
