Self-Created Subscription

Consumer-made content is treated as regular paid programming

Implications - The revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials.
SCORE: 4.8
Mild Top 5 Examples: 3,358 Total Clicks Nov 14 - Jun 15
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureMarketingInternet
Personalized Music Platforms - Samsung's Music Milk Provides a Custom Listening Experience
SCORE: 5.6
Warm 374 Clicks Pub: Jun 30, 15
Personalized Music Platforms
Samsung's Music Milk Provides a Custom Listening Experience
Music Milk is a subscription music streaming service that’s available to US-based Samsung customers that gets synced with a user’s existing Samsung account, so a listener’s history... [More]
Share-Based Publishing Schemes - The Social Currency Platform Has a Share One Read One Article Model
SCORE: 5.3
Mild 948 Clicks Pub: Dec 19, 14
Share-Based Publishing Schemes
The Social Currency Platform Has a Share One Read One Article Model
If you read a lot of articles online, or would like to read more but can’t because you don’t want to pay for subscriptions, this social currency platform will likely appeal to you.... [More]
Gamer Streaming Services - The Twitch TV Turbo Subscription is Ad-Free and Customizable
SCORE: 4.9
Mild 870 Clicks Pub: Nov 28, 14
Gamer Streaming Services
The Twitch TV Turbo Subscription is Ad-Free and Customizable
For those unfamiliar with Twitch TV, it is the world’s leading video platform and community for gamers. As one of the biggest markets out there, it is only natural that such a online space... [More]
Video Subscription Services - Vessel Video Provides Incentives for Its Content Creators
SCORE: 3.3
Untested 637 Clicks Pub: Jan 22, 15
Video Subscription Services
Vessel Video Provides Incentives for Its Content Creators
The Vessel video platform launched by Hulu’s Former CEO Jason Kilar is a new YouTube competitor that offers more curated content and better perks for content creators. In terms of what a... [More]
Corporate Video Subscriptions - This YouTube Network Shows New Venues in Online Video Monetization
SCORE: 3.6
Untested 529 Clicks Pub: Mar 10, 15
Corporate Video Subscriptions
This YouTube Network Shows New Venues in Online Video Monetization
Following DreamWorks’s acquisition of YouTube network AwesomenessTV, Hearst just bought a 25% stake, clearly gunning for online video monetization. Once just a place were people could upload... [More]