Embodied Fitness

Consumers search for fitness routines that better reflect their personalities

Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer.
SCORE: 5.7
Mild Top 4 Examples: 3,559 Total Clicks Mar 15 - Nov 15
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Consumer Insight Topics: TechMobileMultimediaLifestyleSports
Individualized Exercise Apps - This Fitness App Provides Users with Custom Workouts
SCORE: 6.4
Warm 583 Clicks Pub: Nov 24, 15
Individualized Exercise Apps
This Fitness App Provides Users with Custom Workouts
‘Your Trainer’ is a new fitness app that provides users with custom workouts. With the holiday season just around the corner, many people are looking for simple ways to stay in shape.... [More]
Running Soundtrack Apps - Adidas and Spotify Partner to Offer the 'adidas go' App
SCORE: 5.2
Warm 1,405 Clicks Pub: Apr 30, 15
Running Soundtrack Apps
Adidas and Spotify Partner to Offer the 'adidas go' App
Spotify and adidas have teamed up to release ‘adidas go,’ an app that curates users’ soundtrack according to their pace. The app functions by using the iPhone’s... [More]
15-Second Workout Apps - The OneSet App Lets You Quickly Share Exercises with Others
SCORE: 5.3
Mild 1,343 Clicks Pub: Mar 18, 15
15-Second Workout Apps
The OneSet App Lets You Quickly Share Exercises with Others
The OneSet app is hoping to do for fitness what Vine did for comedy. The new app, available now for Android in Beta mode, lets users upload 15-second exercise videos. The videos are more than twice... [More]
Customizable Coaching Apps - This App Creates a Custom Workout Experience for Each Individual User
SCORE: 4.5
Mild 228 Clicks Pub: Sep 3, 15
Customizable Coaching Apps
This App Creates a Custom Workout Experience for Each Individual User
‘PEAR Sports’ just released a new coaching app that is designed to provide a custom workout for each individual user. In recent years, many consumers have turned to technology to help... [More]