Category
Lifestyle
Functional Indulgence
Trend cluster
Category
Embodied
Fitness
Consumers search for fitness routines that better reflect their personalities.
4.2
Trend score
Trend
What is the Embodied Fitness trend?
Embodied Fitness: No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer.
Trend themes
Themes within the Embodied Fitness trend
Three behaviours holding the trend together01
Experiential Personalized Fitness
Younger consumers are opting for fitness routines that are both experiential and personalized to individual taste.
02
Technology-enabled Fitness
Recent years have seen many consumers turn to technology to help them optimize their workouts.
03
Individualized Exercise Apps
Consumers are searching for simple ways to maintain their fitness while having the flexibility to exercise at any point in the day.
Industry implications
What the Embodied Fitness trend means for industry
Where the trend changes the playbookFor
Fitness Industry
Fitness providers can create specialized fitness routines tailored to individual preferences.
For
Technology Industry
Technology companies can provide consumers with fitness solutions unique to their individual needs, leveraging accelerometers, GPS, and similar technologies.
For
Mobile App Development
Mobile app developers can create customized workout apps that analyze data from user workouts to provide personalized recommendations.
Workshop question
How does the desire for personalization impact your brand's offerings?
Trend signals
Trend signals for Embodied Fitness
Trend score 4.2 out of 10, from popularity 71%, activity 48%, freshness 8%.
Popularity71%
Activity48%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Embodied Fitness trend
4 featured examples from Mar 18 to Nov 24, 2015CategoryTech
Individualized Exercise Apps
This Fitness App Provides Users with Custom Workouts
Mobile fitness app industry is booming as individuals increasingly rely on technology for their exercise needs.
CategoryTech
Running Soundtrack Apps
Adidas and Spotify Partner to Offer the 'adidas go' App
Sportswear companies have an opportunity to partner with music streaming services and create apps that integrate with wearable technology to offer personalized workout experiences.
CategoryTech
15-Second Workout Apps
The OneSet App Lets You Quickly Share Exercises with Others
Developing fitness applications that incorporate short-form exercise videos can enhance user engagement and provide accessible workout options.
CategoryTech
Customizable Coaching Apps
This App Creates a Custom Workout Experience for Each Individual User
There is an opportunity for fitness programs and gyms to develop mobile apps that provide customized coaching routines.
