Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement

By: Laura McQuarrie - Jan 7, 2015
References: fox.co & wersm
When there's an upcoming action movie, you expect to see ads across multiple social networks like YouTube, Twitter, Vine and Facebook—but LinkedIn marketing is probably the last thing you'd expect. However, this is the exact channel 20th Century Fox is using to promote the release of Taken 3, starring Liam Neeson.

For this particular campaign, Liam Neeson (as ex-covert operative Brian Mills) describes that over the years, he has acquired a very particular skill set, which involves things like contract negotiation, international relations and transportation logistics. Now, as part of a contest, one entrant has the chance to have their LinkedIn skills looked over and endorsed in a video by Neeson—that's got to be something that will make your resume stand out the next time you are networking or looking for employment.