These Film Advertising Campaigns Entertain People Beyond the Theater

By: Laura McQuarrie - May 16, 2015
Printed movie posters are some of the most commonly used types of film advertising, but as these stunts show, there are so many ways to get creative with promotions and engage fans. With pranks, souped-up vehicles and co-branded products launched to coincide with an upcoming movie, these dynamic stunts make it possible to immerse people in the world of the film. One standout example of this is the use of an augmented reality poster that duped people into thinking they were amidst the same kind of climatic chaos found in Into the Storm.

Overall, some of the most memorable movie marketing campaigns included Ex Machina taking to Tinder with a fake profile to create buzz around the artificial intelligence thriller, the Devil Baby Attack video that went viral for Devil's Due and Air New Zealand's 'The Most Epic Safety Video Ever,' starring cast members from The Hobbit.