Origin Branding

Designers implement region-specific packaging as a form of celebration

Implications - Many Chinese designers are opting for packaging that references their roots. Whether it's being introduced within or outside of China, this referential form of packaging is a nod to the country's rich culture, history and heritage. This suggests that consumers want a back story when it comes to their products, both as a form of engagement and as a representation of cultural authenticity.
SCORE: 6.3
This Year and Warm Top 6 Examples: 17,577 Total Clicks Apr 14 - Jun 16
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Dim Sum Tea Packaging - Lily Kao Has Come Up with a Cute Tea Packaging Concept
SCORE: 4.9
Hot 6,063 Clicks Pub: Apr 28, 14
Dim Sum Tea Packaging
Lily Kao Has Come Up with a Cute Tea Packaging Concept
This may look like a yummy collection of Chinese food snacks, but it’s actually a cute tea packaging concept. The concept, created by Toronto-based student Lily Kao, infuses the designer’... [More]
Illustrated Mineral Water Branding - Nongfu Spring Mineral Water Features Fairytale-Themed Labels
SCORE: 7.4
This Year and Hot 1,948 Clicks Pub: Jun 8, 16
Illustrated Mineral Water Branding
Nongfu Spring Mineral Water Features Fairytale-Themed Labels
Nongfu’s mineral water branding draws inspiration from old world fables and fairytales and is conceived by the UK-based design agency Horse. Collaborating with Horse’s creative team and... [More]
Chinese Folktale Tea Packaging - The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
SCORE: 6.6
This Year and Warm 2,068 Clicks Pub: Jun 13, 16
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
The high-end Zhu Ge tea leaves packaging focuses on providing a touch of Chinese folklore to the consumer in the form of artistic imagery. Zhu Ge tea grows in Hainan, China, which is taken into... [More]
Royal-Inspired Tea Branding - Imperial Tea Used Chinese Crowns for its Latest Look
SCORE: 4.9
Warm 2,702 Clicks Pub: May 8, 14
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
Imperial tea is a brand that comes from China, so the goal with the new look for the company was to relate the package design to the tea’s roots. As such, Chinese emperors are represented on... [More]
Ancient Tea Packaging Designs - The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
SCORE: 4.4
Mild 1,881 Clicks Pub: May 5, 15
Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
Chrysanthemum tea is an ancient flower-based beverage dating back to the first century in East Asia that is currently experiencing a resurgence in popularity in China. The Origin Chrysanthemum Tea... [More]
Balanced Yin-Yang Bottles - Origin's Yin Yang Bottle Design is All About Harmonious Opposites
SCORE: 3.5
Mild 2,915 Clicks Pub: Aug 31, 14
Balanced Yin-Yang Bottles
Origin's Yin Yang Bottle Design is All About Harmonious Opposites
Designers Chow Hom and Chen Hua Yi developed a yin-yang bottle for the Chinese Origin rice wine, bringing two contrasting elements into harmony. The two bottles are nearly identical in composition,... [More]