Gucci's 'The Fringe' Teases Its Female DJ-Made Spotify Playlists

By: Laura McQuarrie - Published: Mar 14, 2014 • References: play.spotify & luxuo
'The Fringe' by Gucci serves to announce its new presence on Spotify, as well as promote its Nouveau Fringe Shoulder Bag. On Spotify, Gucci chose female DJs—Pixie Geldof, The Misshapes and Mademoiselle Julia, Chelsea Leyland, Harley Viera Newton, JaKissa Taylor-Semple and Leah Weller—to put together exclusive playlists for the music streaming site.

The introductory video for The Fringe provides a taste of what Gucci has in store for this music and fashion fusion. As well, the 1940s-inspired Gucci Nouveau Fringe Bag gets a ton of exposure on the shoulder of Elisabeth Erm, who is being watched by a mysterious onlooker throughout her time at the club. The minute-long teaser is a great prelude to what people can expect from Gucci when they log into Spotify. Stats for Fashionably Curated Playlists Trending: Older & Average
Research: 872 clicks in 114 w
Interest: > 3 minutes
Concept: "the Fringe"
Related: 83 examples / 64 photos
Segment: Females, 18-35
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