Narcissistic Tradition

Consumers turn to self-promotion tactics as a mode of personal branding

Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion.
SCORE: 7
Hot Top 4 Examples: 123,157 Total Clicks Aug 14 - May 15
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Consumer Insight Topics: MarketingBusinessLifestyleFoodUnique
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SCORE: 7.4
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SCORE: 6.7
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SCORE: 5.5
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