Consumers turn to self-promotion tactics as a mode of personal branding
Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion.
Workshop Question - How do consumers reconcile your brand with their own personal branding?
Trend Themes
1. Personal Branding - The selfie trend has led to a larger scheme of personal branding, which can be leveraged by businesses looking to market themselves through consumer-led social media.
2. Virtual Avatars - The popularity of the My Idol app showcases the potential of creating realistic digital versions of oneself, opening up opportunities for businesses to create virtual spokespeople for their brands.
3. Transparency - Apps like Primo demonstrate a growing interest in authenticity and transparency in the age of the selfie, which can be leveraged by businesses looking to build trust and credibility with consumers.
Industry Implications
1. Social Media - The rise of selfie and personal branding trends have created new opportunities for social media platforms to offer features that cater to those needs and keep users engaged.
2. Cosmetics and Surgery - Selfie trends have contributed to the growing demand for beauty treatments such as cosmetic surgery and non-invasive procedures like photo touch-ups, opening up opportunities for businesses in these industries.
3. Marketing and Advertising - The rise of personal branding and virtual avatar trends create new opportunities for businesses to leverage consumer-led content and create innovative marketing campaigns that speak to the desires of a younger, social-savvy audience.
4 Featured, 36 Examples:
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Date Range:
Aug 14 — May 15
Trending:
Hot
Consumer Insight Topics:
