Flask is a Lounge Found Behind a Vintage Coke Vending Machine
Meghan Young — January 17, 2015 — Art & Design
References: albertocaiola & hypebeast
Speakeasy bars are popping up all over the place as people continue to look for hidden gems in their cities and around the world; yet the Flask manages to stand out even from the more revered lounges. It is a speakeasy bar that is found behind a normal yet beautifully designed sandwich shop, The Press.
Of course it is not readily evident that there is more to the initial restaurant. People will have to channel their inner Pevensie character from 'The Lion, the Witch and the Wardrobe' to figure out the entrance to the speakeasy bar. It lies well hidden behind a vintage Coca-Cola vending machine. Boasting a contemporary design, it is described as the "Hyde to The Press’s Jekyll," by Hypebeast.
Of course it is not readily evident that there is more to the initial restaurant. People will have to channel their inner Pevensie character from 'The Lion, the Witch and the Wardrobe' to figure out the entrance to the speakeasy bar. It lies well hidden behind a vintage Coca-Cola vending machine. Boasting a contemporary design, it is described as the "Hyde to The Press’s Jekyll," by Hypebeast.
Trend Themes
1. Hidden Bars - Disruptive innovation opportunity: Create unique and elusive experiences by hiding bars behind unexpected entrances.
2. Speakeasy Culture - Disruptive innovation opportunity: Capitalize on the growing interest in underground and secret lounges by creating new speakeasy concepts.
3. Interactive Entrances - Disruptive innovation opportunity: Develop interactive and engaging entrance designs to enhance the sense of discovery at hidden bars.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporate hidden bars into existing hotels or restaurants to offer unique experiences for guests.
2. Food and Beverage - Disruptive innovation opportunity: Partner with existing restaurants to create hidden bars within their establishments, attracting customers seeking exclusive experiences.
3. Design and Architecture - Disruptive innovation opportunity: Collaborate with interior designers and architects to create visually stunning and intricate hidden entrances for bars and lounges.
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