Superstar

The Picture House by Bird's Eye Lets You Pay with a Hashtag

By: Laura McQuarrie - Published: • References: picturehouse.birdseye & prexamples
The Picture House is the name of a new pop-up restaurant from Bird's Eye brand frozen foods that lets people to pay for their meals with an Instagram picture, using the #BirdsEyeInspirations tag.

The restaurant just opened at the Ice Tank in Soho, London and hopes to change some of the misconceptions about frozen food. The "Inspirations" part of the hashtag comes from the name of a new Bird's Eye line, which includes several different kinds of 'Chicken Inspirations' and 'Fish Inspirations.'

For the campaign, Bird's Eye is welcoming food and lifestyle photographer Marte Marie Forsberg on board to host workshops, share expert Instagram tips and delicious food shots for the short while the restaurant is open. Stats for Hashtag Currency Restaurants Trending: This Year & Hot
Traction: 4,623 clicks in 31 w
Interest: 0.5 minutes
Concept: "the Picture House"
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: brutally honest app slogans, animal selfie campaigns, and teen boy style icons.