False ads, spoofs and illusions invoke shock and draw attention
Implications - Honesty in advertising can describe a product, but fakevertising can drive viral awareness. Fake products and fake ads are not new, but the viral nature of the blogosphere means that ‘surprise’ is more rewarding than ever before. Fakevertising can be a useful tool for getting international attention on a budget.
Trend Themes
1. Fakevertising - The use of false ads, spoofs, and illusions to draw attention creates an opportunity for viral marketing campaigns, especially for budget-constrained ones.
2. Shockvertising - The use of shocking and repulsive images in advertising can draw attention to product placement or promotion, but requires careful consideration to evoke the right kind of attention.
3. Guerrilla Marketing - Using unconventional and creative marketing tactics, such as planting fake body parts in a butcher shop or staging a UFO crash, can be an effective way to generate buzz and viral awareness for a product or brand.
Industry Implications
1. Marketing and Advertising - Professionals in the marketing and advertising industry can reference these trends to create innovative and attention-grabbing campaigns for their clients.
2. Entertainment and Media - The entertainment and media industry can use these trends to promote TV shows and movies, creating intrigue and excitement among their audience.
3. Non-profit Organizations - Non-profit organizations can use these trends to create campaigns that spark social awareness and promote positive social change.
8 Featured, 11 Examples:
579,569 Total Clicks
Date Range:
Aug 07 — Sep 08
Trending:
Hot
Consumer Insight Topics:
