CASE: In 2009, Barbie will celebrate 50 Years as a pop culture icon
Implications - She’s been around since 1959, and Barbie continues to be a pop culture sensation. Mattel has maintained the doll’s iconic status by evolving with the times and staying relevant to different cultures and niche interests. Expect a lot more Barbie innovations in 2009 as she celebrates her 50th birthday.
Trend Themes
1. Fashion Designer Dolls - Creating dolls that showcase fashion labels is a trend that allows fashion enthusiasts to satisfy their yearnings by purchasing a doll wearing significantly scaled-down and less expensive versions of the high-end designs they want.
2. Living Dolls - Replicating the iconic Barbie doll into real-life fashion, jewelry, or art showcases a disruption in the way companies present a time-tested product by including modern-day movements and fads to update their characters.
3. Luxury Barbie - The trend of creating luxury and upscale Barbie dolls and accessories invites young girls to prioritize friendship, music, and jewelry while giving the luxury industry a new target audience.
Industry Implications
1. Toy Industry - The toy industry has a new target audience with the recent trends, and companies should continue creating innovative concepts to capture and retain customer interest.
2. Fashion Industry - The fashion industry can explore the trend of creating dolls that showcase fashion labels to reach potential customers who cannot purchase high-end designs yet can afford scaled-down versions of their favorite fashion brands.
3. Luxury Industry - The recent trend of creating luxury and upscale Barbie dolls and accessories can benefit the luxury industry by updating their products and providing a new market for their high-end products.
12 Featured, 9 Examples:
623,773 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
V. Hot
Consumer Insight Topics:
