Eau de Polygamie and HBO Big Love

To market its new show Big Love, HBO has created a series of fake products, including Eau de Polygamie, that special scent that lets you set yourself apart from the ‘other wives.’ The show itself is about a polygamist family and a dude with three wives, so the commercials actually do connect with the product…  Ad Rants notes, “What matters is the show’s keen ability to make other lifestyles seem as normal and everyday as your own. Aligning perfectly with that notion or normality is this campaign from Seattle-based Creature.”