At-Home Indulgence

DIY mixology culture allows consumers to indulge on a budget

Implications - This post-recession society is more frugal than its predecessor, yet still seeks to enjoy indulgences and over all, communicate status. This has prompted the launch of DIY mixology culture. The ability to mix fancy drinks at home for guests and the like not only allows consumers to save, but gives them a chance to communicate their skills and seem sophisticated in the eyes of their peers.
SCORE: 4.5
Mild Top 6 Examples: 11,831 Total Clicks Oct 13 - Sep 15
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Consumer Insight Topics: LifestyleSpecialHolidayDrinking
Cinematic Cocktail Guides - This Movie-Inspired Beverage Book Outlines Recipes Based on Films
SCORE: 5
Warm 1,179 Clicks Pub: Sep 22, 15
Cinematic Cocktail Guides
This Movie-Inspired Beverage Book Outlines Recipes Based on Films
Will Francis and Stacey Marsh are the creative authors who designed this boozy beverage book titled ‘Cocktails for the Movies.’ The beverage book is a guide that aids consumers in... [More]
Glitzy Disco Stir Sticks - These DIY Stir Sticks are Great for an Elegant Cocktail Party
SCORE: 3.3
Warm 2,389 Clicks Pub: Apr 22, 14
Glitzy Disco Stir Sticks
These DIY Stir Sticks are Great for an Elegant Cocktail Party
Stir sticks are a fun way to jazz up drinks at a party. These DIY disco ball stir sticks are simple to make at home and will give any glass that touch of sparkle and glam to make the evening special.... [More]
Champagne Mixology Aids - 'Rich' is a Veuve Clicquot Champagne Created Specifically for Mixed Drinks
SCORE: 4.8
Mild 1,976 Clicks Pub: Jun 19, 15
Champagne Mixology Aids
'Rich' is a Veuve Clicquot Champagne Created Specifically for Mixed Drinks
Veuve Clicquot Champagne launched its latest innovation for mixed cocktails called ‘Rich.’ This is the first product of a mixology-inspired beverage enhancer from Veuve Clicquot Champagne.... [More]
Connected Mixology Tools - This Cocktail Stick Helps Users Make the Perfect Drink Each Time
SCORE: 4.1
Mild 289 Clicks Pub: Aug 25, 15
Connected Mixology Tools
This Cocktail Stick Helps Users Make the Perfect Drink Each Time
The ‘MixStix’ is a connected cocktail stick that helps users make the perfect drink each time. While homemade cocktails are a delicious treat, it can be difficult to master the art... [More]
Rustic Cocktail Kits - MakersKit's DIY Drink Set is a Perfect Father's Day Gift
SCORE: 4.1
Mild 3,647 Clicks Pub: Jun 3, 15
Rustic Cocktail Kits
MakersKit's DIY Drink Set is a Perfect Father's Day Gift
This rustic cocktail kit is available on West Elm’s website and is a perfect gift for Father’s Day. Priced at a $36 rate, the DIY drink making set is a great idea for both budding and... [More]
Martini Spray Bottles - The Martini Atomizer Spray Coats the Edges of Your Cocktail Glass
SCORE: 3.6
Mild 2,351 Clicks Pub: Oct 16, 13
Martini Spray Bottles
The Martini Atomizer Spray Coats the Edges of Your Cocktail Glass
Most people coat the inside edges of their martini with a traditional rinse, but the ‘Atomizer’ martini spray allows individuals to simply spritz a coating onto their glass. The single... [More]