Infantile Auto

Manufacturers inject cartoonish elements to appeal to young drivers

Implications - Car manufacturers are utilizing pop culture cartoon references and modifications to give the stuffy auto market a youthful enhancement. This attention to younger demographics conveys that brands are paying attention to pop culture to better connect with consumers. This approach does double duty as it lures in children through modern media and appeals to older individuals with a nostalgic preference.
SCORE: 3.6
Mild Top 6 Examples: 22,350 Total Clicks Nov 13 - Apr 14
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Consumer Insight Topics: MarketingAutosCommercials
Comical Puppet Excursions - The Muppets Bring Terry Crews Along for a Game Day Road Trip with Toyota
SCORE: 5.5
Viral 6,684 Clicks Pub: Jan 31, 14
Comical Puppet Excursions
The Muppets Bring Terry Crews Along for a Game Day Road Trip with Toyota
The Muppets are legendary for their madcap road trips. It’s impossible not to have a good time when they’re around. But when they meet Terry Crews, they have to teach him how to “... [More]
Studio-Inspired Art Cars - The Mini Cooper Painter's Expertly Recreates an Artist's Workplace
SCORE: 3.3
Warm 7,913 Clicks Pub: Nov 18, 13
Studio-Inspired Art Cars
The Mini Cooper Painter's Expertly Recreates an Artist's Workplace
The Mini Cooper Painter’s Works from Carlex Design is perhaps the most artsy art car ever created. The Polish car customization company responded to a client’s request for a car with a... [More]
Viral Kitty Supercars - DJ Deadmau5's Nyan Cat Ferrari is Getting Noticed
SCORE: 5
Warm 4,080 Clicks Pub: Feb 4, 14
Viral Kitty Supercars
DJ Deadmau5's Nyan Cat Ferrari is Getting Noticed
These Nyan Cat Ferrari photos come courtesy of DJ/musician Deadmau5. Deadmau5 (also known as Joel Thomas Zimmerman) posted pictures of his Ferrari 458 decorated with Nyan Cat, the popular Internet... [More]
Cosmetic-Inspired Sport Cars - The Citroen DS3 by Benefit Cosmetics is Extra Girly
SCORE: 3.1
Mild 2,699 Clicks Pub: Dec 7, 13
Cosmetic-Inspired Sport Cars
The Citroen DS3 by Benefit Cosmetics is Extra Girly
Citroën UK teamed up with Benefit Cosmetics to produce a super girly version of the Citroën DS3. The car features coloring that is representative of Benefit’s line of blush and beauty products,... [More]
Comically Formulaic Car Commercials - This Volkswagen Game Day Teaser Aims to Perfect Super Bowl Ads
SCORE: 2.5
Untested 620 Clicks Pub: Jan 25, 14
Comically Formulaic Car Commercials
This Volkswagen Game Day Teaser Aims to Perfect Super Bowl Ads
The Volkswagen Game Day trailer teases what will be its fifth Super Bowl commercial. This year’s ad will hopefully be the result of its algorithm to craft the perfect Super Bowl ad. In this teaser,... [More]
Stranded Puppet Car Commercials - The Big Game Trailer by Toyota Features The Muppets in Trouble
SCORE: 2
Untested 354 Clicks Pub: Jan 25, 14
Stranded Puppet Car Commercials
The Big Game Trailer by Toyota Features The Muppets in Trouble
Toyota’s big game trailer for this year’s Super Bowl stirs up some suspense before Super Bowl Sunday in just about a week. It stars Terry Crews on a drive through the desert, which makes for a... [More]