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71 Memorable Adidas Innovations

From Branded House Parties to Football Cathedrals

— December 8, 2009 — Fashion
This cluster of memorable Adidas innovations explores the way in which the German sportswear brand has generated buzz, both with unique products and new marketing techniques.

Every once in a while we like to look at innovations from a particular company we’ve found ourselves mentioning repeatedly, then explore their techniques by gathering them in one place. As these memorable Adidas innovations show, Adidas is unafraid to break barriers and try new things, whether that’s tapping into the Star Wars craze, designing 1 euro sneakers or coming up interactive advergames.
5
Score
Popularity
Activity
Freshness
71
High-Top Hygienics
High-Top Hygienics
The Adidas and Jason Markk Cleaning Kit Will Ensure Crisp Kicks
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70
Virtual Detectives
Virtual Detectives
Adidas' Interactive Campaign for Palmeiras Shirts in Brazil
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69
DIY Virtual Music Fest
DIY Virtual Music Fest
Adidas Originals Festival
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68
SUV-Sized Shoe Sculptures
SUV-Sized Shoe Sculptures
Adidas Originals Left-Right Project
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67
Shoe Plantvertising
Shoe Plantvertising
Adidas Five-Two 3 Plants Pack Unusually Incorporates Foliage Into Marketing
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66
Olympic Gymnasts as Runway Models
Olympic Gymnasts as Runway Models
Stella McCartney for Adidas S/S 2009
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65
Christmas-Themed Kicks
Christmas-Themed Kicks
Adidas Unveils Stan Smith II Sneakers
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64
Plantvertising to Go Green
Plantvertising to Go Green
Adidas Grün Campaign
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63
One Euro Sneakers
One Euro Sneakers
Muhammad Yunus Collaborates With Adidas Third World Project
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62
Music Video Clothing Promos
Music Video Clothing Promos
Adidas Originals FIVE-TWO 3 Commercial with RIP Slyme & DJ Fumiya
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61
Manly Kick Collaborations
Manly Kick Collaborations
Adidas Originals Fall 2009 James Bond for David Beckham
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60
Dangerous Scenario Ads
Dangerous Scenario Ads
Adidas 'Be Fast' Campaign Wins at ANDY Awards 2009
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59
Customised Sports Furniture
Customised Sports Furniture
Dorophy Tang for Adidas in Beijing
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58
Virtual Shoe Fitting
Virtual Shoe Fitting
Adidas Lets You Test Shoes Without Trying Them On
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57
Beijing Olympic Sponsorship Ads
Beijing Olympic Sponsorship Ads
Adidas "Impossible is Nothing" Runner
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56
Adidas Launches Store With The Help Of Ducks
Adidas Launches Store With The Help Of Ducks
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55
Hip-Hop Celebration Apparel
Hip-Hop Celebration Apparel
Adidas and Def Jam Celebrate Anniversary With Design Line
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54
Messy Marketing
Messy Marketing
Adidas Originals & The Ting Tings Paint Fans for Free Gig
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53
Patriotic Sneakers
Patriotic Sneakers
Adidas Originals 60th Anniversary Stars & Stripes Pack
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52
4th of July Footwear
4th of July Footwear
Adidas Micropacers Celebrate '60 Years of Soles and Stripes'
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51
Swapping Shirts With Strangers
Swapping Shirts With Strangers
Adidas: Ajax Shirt Viral
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50
Sneakercycles
Sneakercycles
Adidas & Kalavinka Combine to Create Synergized Sports Gear
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49
Laced-Up Architecture
Laced-Up Architecture
See the Athletic Aesthetics of the Administrative Adidas 'Laces' Building
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48
Soccer Player Hairdos
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
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47
Revisiting Classic Kicks
Revisiting Classic Kicks
Adidas Vault Reveals 60 Years of Shoemaking Experience
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46
Adidas Celebrates Originality
Adidas Celebrates Originality
Targets YouTube, Facebook, Collaborates with Diesel
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45
Graphic Novel Advergames
Graphic Novel Advergames
Adidas Teamgeist Campaign Makes You Part of the Game
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44
Break-Up Service Clothing Ads
Break-Up Service Clothing Ads
Safevertising for Adidas Originals
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43
Mobile Marketing
Mobile Marketing
Adidas Promo Bus
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42
Olympic Branding
Olympic Branding
Adidas Ad Features Sui Feifei
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41
Formal Gymwear
Formal Gymwear
Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
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40
Snowy Sport Sneakers
Snowy Sport Sneakers
Adidas Original OT-Tech 7X 700 Winter Hi Running Boots
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39
Abnormal Athletic Attire
Abnormal Athletic Attire
Adidas SLVR Strays from the Sporting Norm With Dreary Greys
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38
The Adidas Football Cathedral
The Adidas Football Cathedral
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37
Branded Sunscreen Tattoos
Branded Sunscreen Tattoos
Adi-Block Sprays Adidas Logo
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36
Soccer Net Fashion
Soccer Net Fashion
Yohji Yamamoto Gets Netty for the Adidas Y-3 Spring 2010 Collection
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35
Album Cover Sneakers
Album Cover Sneakers
Mos Def Self-Promotes While Designing For Adidas
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34
Liquid Installations
Liquid Installations
'Liquid Story' Adidas Originals Exhibit Inspired by The Future
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33
Olympic Fashion
Olympic Fashion
The Original Games Collection by Adidas
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32
Shop of the Future
Shop of the Future
Adidas "mi Innovation Center"
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31
Girly Street Art Sneakers
Girly Street Art Sneakers
Fafi by Adidas Collection Highlights Female Graffiti Artists
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30
Deconstructed Sneaker Art
Deconstructed Sneaker Art
Adidas and Lifelounge "All Day I Dream About Sneakers"
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29
Cityscape Sneakers
Cityscape Sneakers
Adidas ZX700 Gets Edgy With an Urban Flair for Your Feet
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28
Branded House Parties
Branded House Parties
Interior Design At The Adidas Concept Store in Berlin
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27
Vertical Soccer
Vertical Soccer
Adidas Billboard Comes to Life
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26
Movie Themed Shoes
Movie Themed Shoes
Adidas Hellboy II Sneakers
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25
Paint Dripping Kicks
Paint Dripping Kicks
The Adidas: Create Your Adicolor Ads by TBWA
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24
Customizable Hi-Tech Soccer Shoes
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
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23
Street Styletorials
Street Styletorials
The Sartorialist Teams Up With MiLK China and Adidas
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22
Human Centipedes
Human Centipedes
Adidas Ad: Impossible is Nothing With 600 Million Legs
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21
Harnessing Soccer Star Power
Harnessing Soccer Star Power
Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
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20
Leopard Print Sneakers
Leopard Print Sneakers
Vulcanized Boot from Adidas Oringinals by Originals Originals Kazuki
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19
Badass Black Leather Sneakers
Badass Black Leather Sneakers
Adidas 80s CP Kicks Surprise Hardcore Fans
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18
Hipster Sportswear
Hipster Sportswear
Adidas Originals by Originals James Bond for David Beckham Is Sophisticated
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17
Electric Blue Lipstick
Electric Blue Lipstick
Adidas Editorial Features Loud Color From Head to Toe
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16
Celebrity Sneaker House Parties
Celebrity Sneaker House Parties
Adidas Originals Commercial
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15
Star Wars Court Kicks
Star Wars Court Kicks
Adidas Princess Leia Sneakers Make Us Want to Fight the Empire
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14
Classic Logo Mods
Classic Logo Mods
Kazuki Kuraish Jolly Roger for Adidas ‘Originals by Originals'
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13
Diamond-Studded Sneakers
Diamond-Studded Sneakers
Adidas Celebrates 60th With $800 Pair of Superstars
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12
BBQed Shoes
BBQed Shoes
Adidas Window Display Suggests Eating Old Soles for Dinner
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11
Runway-Worthy Athletic Shoes
Runway-Worthy Athletic Shoes
Jeremy Scott for Adidas
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10
Adidas Embraces Graffiti
Adidas Embraces Graffiti
7 Top Graffiti Artists Commissioned to Plaster Subway
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9
Relaunching Iconic Shoes
Relaunching Iconic Shoes
Adidas Marks 60th Anniversary With the Return of 3-Stripe Sneaks
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8
Athletic Couture
Athletic Couture
Adidas High Fashion
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7
Jedi Endorsed Sportswear
Jedi Endorsed Sportswear
The Adidas Star Wars Collection Wants the Force to Be With You
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6
Designer Sports Fashion
Designer Sports Fashion
Adidas by Stella McCartney Fall 2008 Collection
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5
Fashion Goes Soft Porn
Fashion Goes Soft Porn
Jenna Jameson in Adidas Ad
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4
Muppet Sneakers
Muppet Sneakers
Kermit the Frog Adidas by Stan Smith
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3
Multihued Winged Sneakers
Multihued Winged Sneakers
Jeremy Scott Does Technicolor Athletic Gear for Adidas
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2
Supercar Spring Shoes
Supercar Spring Shoes
Bounce:S Trainers by Adidas Porsche Design Help You Jump
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1
Nudevertising Sneakers
Nudevertising Sneakers
Tym Roders Wears Nothing But Adidas Shoes for David Ellingsen
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