Adidas Teamgeist Campaign Makes You Part of the Game

 - Nov 12, 2009
References: adidas & digitalbuzzblog
The Adidas Teamgeist campaign is the name given to the interactive advergame launched by North Kingdom for Adidas in partnership with the German Football Federation.

Named after the ball used at the FIFA World Cup 2006 in Germany, the Adidas Teamgeist campaign uses amazing design and video production to have users control players on a virtual soccer field. The campaign is accompanied by a graphic novel video that tells the background story and compels the user to help the German team find their lost identity. Watch the video and play the game at the Adidas Teamgeist site.