Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Adidas Vault Reveals 60 Years of Shoemaking Experience

 - Jul 15, 2009
References: adidas & hypebeast
In times of crisis, the smartest thing to do is look back and bring to life the classic things that never went out of style. When it comes to sneakers, classic features and shapes are an excellent starting point for futuristic products.

Adidas launched the "Adidas Vault", a mini website that gathers the experience of over 60 years in creating sneaker history. For sneaker "aficionados" this website is a juicy trip in the Adidas files of classic sneakers that never went out of style and still make the marketing people smile. Even in time of crisis, a good classic pair of Adidas sneakers can win anyone’s heart.