Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Adidas Launches Store With The Help Of Ducks

 - Aug 14, 2006
References: blog.coolz0r & gushmagazine
Adidas decided to launch a new store in Pilestraede, Copenhagen during Fashion Week and came up with a great idea to entice customers to go to their store. The placed several small blue Adidas ducks in the fountain at 'Enhave Plads'. When people picked up the ducks it read on their side: “I've swum too far - help me get back home!”, and on the bottom it said: “Reward for my return at Adidas Original store”. When customers brought the poor lost little duck back to the store they received a free t-shirt and they got to keep the duck. Not a bad idea. (GUSH Magazine)