In celebration of the movie Hellboy II: The Golden Army directed by Guillermo del Toro, Adidas, Universal Studios, Guillermo del Toro and the creators of Hellboy, Mike Richardson and Mike Mignola, have teamed up to launch two sneaker models. The limited edition kicks, called the Forum Mid and the Mid Stan Smith, will drop sometime in July. Hellboy II will have its theatrical release in the USA on July 11th.
Implications - Perfect for fans of the series, or those looking to swag up their outfits with a show that is interesting and unique, these crazy kicks are sure to fly off the shelves! The timing of their release with the movie is an impeccable marketing strategy that will only further the predicted success of the shoes.