Behold the new Adidas ‘Laces’ building and administrative complex designed by architectural firm kadawittfeldarchitektur. The Adidas Laces building is being built in the city of Herzogenaurach, Germany. The shell of the new building will be finished by mid-2011.
The Adidas ‘Laces’ building is a bright white counterpart to the adjacent black Adidas brand center. The building was designed to fit into Adidas’ existing ‘World of Sports’ campus, with a tempered atrium in the interior space. This plaza forms the heart of the new building and the office floors are organized around it.
The building is called ‘Laces’ because of the four horizontal white stripes that fold around the exterior of the building. They tie the building together and are reminiscent of Adidas’ striped logo.
Why This Trend Is Growing
- Architectural Innovation
- Exploring unique and aesthetically pleasing designs in architecture, like the Adidas 'Laces' building, can inspire new approaches to building design and construction.
- Corporate Campus Design
- Creating cohesive and visually appealing campuses, such as the Adidas 'Laces' building within the 'World of Sports', can enhance the overall brand experience for employees and visitors.
- Branding Through Architecture
- Using architectural design elements, like the distinct white stripes of the Adidas 'Laces' building, can reinforce brand identity and create a memorable visual presence.
Industries Being Reshaped
- Architecture
- Architectural firms can explore innovative designs and approaches, like the 'Laces' building, to differentiate themselves and attract clients looking for unique and visually striking structures.
- Sportswear
- Sportswear companies, like adidas, can leverage architectural design and branding to create immersive brand experiences for customers and reinforce their brand image.
- Real Estate Development
- Real estate developers can consider incorporating unique architectural designs, such as the 'Laces' building, as a selling point for their properties and to attract businesses looking for distinctive office spaces.
