Behold the new Adidas ‘Laces’ building and administrative complex designed by architectural firm kadawittfeldarchitektur. The Adidas Laces building is being built in the city of Herzogenaurach, Germany. The shell of the new building will be finished by mid-2011.
The Adidas ‘Laces’ building is a bright white counterpart to the adjacent black Adidas brand center. The building was designed to fit into Adidas’ existing ‘World of Sports’ campus, with a tempered atrium in the interior space. This plaza forms the heart of the new building and the office floors are organized around it.
The building is called ‘Laces’ because of the four horizontal white stripes that fold around the exterior of the building. They tie the building together and are reminiscent of Adidas’ striped logo.