Behold the new Adidas ‘Laces’ building and administrative complex designed by architectural firm kadawittfeldarchitektur. The Adidas Laces building is being built in the city of Herzogenaurach, Germany. The shell of the new building will be finished by mid-2011.
The Adidas ‘Laces’ building is a bright white counterpart to the adjacent black Adidas brand center. The building was designed to fit into Adidas’ existing ‘World of Sports’ campus, with a tempered atrium in the interior space. This plaza forms the heart of the new building and the office floors are organized around it.
The building is called ‘Laces’ because of the four horizontal white stripes that fold around the exterior of the building. They tie the building together and are reminiscent of Adidas’ striped logo.
More Stats +/-
Multihued Winged Sneakers
Classic Logo Mods
Badass Black Leather Sneakers
Exorbitant Sports Complexes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.