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Patriotic Sneakers

Adidas Originals 60th Anniversary Stars & Stripes Pack

— July 11, 2009 — Fashion
Taking patriotism to a whole new level are these Adidas sneakers. As part of the celebration for their 60th anniversary, Adidas brought out these shoes clearly inspired by Old Glory.

One of the fine details of this shoe, for all of you sneaker heads, is the gold accents on the white toes, caps and midsoles. To pick up your own pair, head to an Adidas Originals retailer.

Implications - Patriotism is a perennial theme in the fashion industry, but it's hit new heights with the rise of military fashion and the wave of nationalistic pride following the 2008 U.S. presidential election. American consumers particularly appreciate patriotic styles when they are released from U.S.-based brands.
Trend Themes
1. Patriotic Fashion - Opportunity for brands to capitalize on the rise of nationalistic pride and appeal to consumers with patriotic styles.
2. Military Fashion - Rise in popularity of military-inspired fashion presents an opportunity for brands to create unique designs that cater to this trend.
3. Celebration Collections - Brands celebrating milestones can leverage the opportunity to release limited edition collections that appeal to collectors and enthusiasts.
Industry Implications
1. Fashion - Fashion brands can tap into the patriotic trend by incorporating nationalistic themes into their designs and marketing campaigns.
2. Footwear - Shoe brands can create patriotic sneakers and footwear that resonate with consumers looking to show their national pride.
3. Collectibles - Limited edition collections celebrating milestones provide an opportunity for brands to create highly sought-after collectibles for enthusiasts.
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