Adidas have teamed up with Vice magazine in Australia to launch a great new site allowing users to create their dream music festival.
The Originals Festival site allows users to select from a range of artists within their $100k budget, pick their running order, pick their location for the event and then design a poster to advertise the festival on their MySpace pages and blogs to friends. The users with the highest attendance (most number of visitors) will win tickets to the Berlin Festival 2008.
I spent most of my money on Underworld and LCD Soundsystem, so mine was more of an evening affair rather than the full festival!
DIY Virtual Music Fest
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