Adi Dassler is credited by many for changing the position of marketing in athletics through his brand, Adidas.
He was at the forefront of getting athletic sponsorships and obtaining ad placement. His baby, Adidas, is still going strong even now after his passing.
The following cluster explores Adidas innovations from inventive marketing to sweet covetable shoes.
Implications - Adidas is a brand that carries a large market share in the sector of athletic apparel. Major brands are constantly reinventing their product in an effort to continue to stay current with their audiences. Innovations such as limited-edition sneakers and Olympic branding are great examples of sneaker companies recognizing the need for change within their targeted audiences.
From Innovative Marketing Campaigns to Embracing Art
Olympic Branding II- Adidas 2008 Olympic Ads
DIY Virtual Music Fest
Adidas Originals Festival
SUV-Sized Shoe Sculptures
Adidas Originals Left-Right Project
Viral YouTube Ad
How Adidas Earned its Stripes
Stella McCartney Joins Adidas To Release New Fashion Line
Virtual Shoe Fitting
Adidas Lets You Test Shoes Without Trying Them On
Adidas 25th Anniversary Shoe
Adidas Launches Store With The Help Of Ducks
Adidas Originals Spring/Summer Campaign
4th of July Footwear
Adidas Micropacers Celebrate '60 Years of Soles and Stripes'
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
Adidas Celebrates Originality
Targets YouTube, Facebook, Collaborates with Diesel
Zipper Stripe Sneakers
Adidas Nizza Hi Zip Adds a Pop of Neon Color and Texture
Adidas Ad Features Sui Feifei
Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
The Adidas Football Cathedral
Electric Green Sneakers
Adidas Originals Electro Pack Celebrates the Springtime
Shop of the Future
Adidas "mi Innovation Center"
Deconstructed Sneaker Art
Adidas and Lifelounge "All Day I Dream About Sneakers"
Adidas ZX700 Gets Edgy With an Urban Flair for Your Feet
Adidas Billboard Comes to Life
Movie Themed Shoes
Adidas Hellboy II Sneakers
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
Leopard Print Sneakers
Vulcanized Boot from Adidas Oringinals by Originals Originals Kazuki
Adidas Originals Denim by Diesel
Celebrity Sneaker House Parties
Adidas Originals Commercial
Classic Logo Mods
Kazuki Kuraish Jolly Roger for Adidas ‘Originals by Originals'
Adidas Celebrates 60th With $800 Pair of Superstars
Adidas Window Display Suggests Eating Old Soles for Dinner
Runway-Worthy Athletic Shoes
Jeremy Scott for Adidas
Adidas Embraces Graffiti
7 Top Graffiti Artists Commissioned to Plaster Subway
Relaunching Iconic Shoes
Adidas Marks 60th Anniversary With the Return of 3-Stripe Sneaks
NBA Superstar Footwear Collection
Adidas High Fashion
Footwear and Driving
Adidas & Porsche Design Footwear
'Star Wars' Sneakers
From Darth Vader Boots to Adidas 'Star Wars' Pack
Adidas Teams With Star Wars For Clothing Collection
Supercar Spring Shoes
Bounce:S Trainers by Adidas Porsche Design Help You Jump