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38 Adidas Innovations

From Innovative Marketing Campaigns to Embracing Art

— July 7, 2009 — Marketing
Adi Dassler is credited by many for changing the position of marketing in athletics through his brand, Adidas.

He was at the forefront of getting athletic sponsorships and obtaining ad placement. His baby, Adidas, is still going strong even now after his passing.

The following cluster explores Adidas innovations from inventive marketing to sweet covetable shoes.

Implications - Adidas is a brand that carries a large market share in the sector of athletic apparel. Major brands are constantly reinventing their product in an effort to continue to stay current with their audiences. Innovations such as limited-edition sneakers and Olympic branding are great examples of sneaker companies recognizing the need for change within their targeted audiences.
5
Score
Popularity
Activity
Freshness
38
Olympic Branding II- Adidas 2008 Olympic Ads
Olympic Branding II- Adidas 2008 Olympic Ads
<
37
DIY Virtual Music Fest
DIY Virtual Music Fest
Adidas Originals Festival
<
36
SUV-Sized Shoe Sculptures
SUV-Sized Shoe Sculptures
Adidas Originals Left-Right Project
<
35
Viral YouTube Ad
Viral YouTube Ad
How Adidas Earned its Stripes
<
34
Stella McCartney Joins Adidas To Release New Fashion Line
Stella McCartney Joins Adidas To Release New Fashion Line
<
33
Virtual Shoe Fitting
Virtual Shoe Fitting
Adidas Lets You Test Shoes Without Trying Them On
<
32
Silver Sneakers
Silver Sneakers
Adidas 25th Anniversary Shoe
<
31
Adidas Launches Store With The Help Of Ducks
Adidas Launches Store With The Help Of Ducks
<
30
Adidas Originals Spring/Summer Campaign
Adidas Originals Spring/Summer Campaign
<
29
4th of July Footwear
4th of July Footwear
Adidas Micropacers Celebrate '60 Years of Soles and Stripes'
<
28
Soccer Player Hairdos
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
<
27
Adidas Celebrates Originality
Adidas Celebrates Originality
Targets YouTube, Facebook, Collaborates with Diesel
<
26
Zipper Stripe Sneakers
Zipper Stripe Sneakers
Adidas Nizza Hi Zip Adds a Pop of Neon Color and Texture
<
25
Olympic Branding
Olympic Branding
Adidas Ad Features Sui Feifei
<
24
Formal Gymwear
Formal Gymwear
Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
<
23
The Adidas Football Cathedral
The Adidas Football Cathedral
<
22
Electric Green Sneakers
Electric Green Sneakers
Adidas Originals Electro Pack Celebrates the Springtime
<
21
Shop of the Future
Shop of the Future
Adidas "mi Innovation Center"
<
20
Deconstructed Sneaker Art
Deconstructed Sneaker Art
Adidas and Lifelounge "All Day I Dream About Sneakers"
<
19
Cityscape Sneakers
Cityscape Sneakers
Adidas ZX700 Gets Edgy With an Urban Flair for Your Feet
<
18
Vertical Soccer
Vertical Soccer
Adidas Billboard Comes to Life
<
17
Movie Themed Shoes
Movie Themed Shoes
Adidas Hellboy II Sneakers
<
16
Customizable Hi-Tech Soccer Shoes
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
<
15
Leopard Print Sneakers
Leopard Print Sneakers
Vulcanized Boot from Adidas Oringinals by Originals Originals Kazuki
<
14
Sporty Fashion
Sporty Fashion
Adidas Originals Denim by Diesel
<
13
Celebrity Sneaker House Parties
Celebrity Sneaker House Parties
Adidas Originals Commercial
<
12
Classic Logo Mods
Classic Logo Mods
Kazuki Kuraish Jolly Roger for Adidas ‘Originals by Originals'
<
11
Diamond-Studded Sneakers
Diamond-Studded Sneakers
Adidas Celebrates 60th With $800 Pair of Superstars
<
10
BBQed Shoes
BBQed Shoes
Adidas Window Display Suggests Eating Old Soles for Dinner
<
9
Runway-Worthy Athletic Shoes
Runway-Worthy Athletic Shoes
Jeremy Scott for Adidas
<
8
Adidas Embraces Graffiti
Adidas Embraces Graffiti
7 Top Graffiti Artists Commissioned to Plaster Subway
<
7
Relaunching Iconic Shoes
Relaunching Iconic Shoes
Adidas Marks 60th Anniversary With the Return of 3-Stripe Sneaks
<
6
Adidas Originals
Adidas Originals
NBA Superstar Footwear Collection
<
5
Athletic Couture
Athletic Couture
Adidas High Fashion
<
4
Footwear and Driving
Footwear and Driving
Adidas & Porsche Design Footwear
<
3
'Star Wars' Sneakers
'Star Wars' Sneakers
From Darth Vader Boots to Adidas 'Star Wars' Pack
<
2
Stormtrooper Sneakers
Stormtrooper Sneakers
Adidas Teams With Star Wars For Clothing Collection
<
1
Supercar Spring Shoes
Supercar Spring Shoes
Bounce:S Trainers by Adidas Porsche Design Help You Jump
<