In 2007, Adidas released two pairs of Star Wars inspired shoes. To continue on that success, Adidas is now teaming with the Star Wars franchise to create a line of apparel and shoes.
The Adidas and Star Wars line will use classic Star Wars images on classic Adidas styles. The combo is sure to please vintage movie lovers, and vintage Adidas lovers. Can't wait to see what the two powerhouse companies come up with!
Implications - Businesses that incorporate images or components of iconic pop culture personalities or concepts will likely appeal to a very wide audience. Consumers will likely appeal to such products based on different levels of brand-recognition or familiarity. Businesses that employ this strategy will likely experience high levels of success.