Adidas is embracing graffiti in its latest project, End to End. The project is a 3 day, 7 graffiti artist adventure in which a subway carriage will be plastered with graffiti, from 'end to end'. "Adidas and Foot Locker gathered some ofthe best graffiti artist in the world to work together on a totally original concept - a unique collection of footwear, clothing and accessories to the streets."
This is the perfect trend for sneakers innovation. Adidas will create a rolling masterpiece of graffiti artwork. The project kicks off February 21st.