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80 Authentic Adidas Innovations

From Bad Boy Boarder Kicks to Soccer Net Fashions

— October 5, 2009 — Fashion
(A)ll (d)ay (I) (d)ream (a)bout (s)ports. Okay, maybe it isn't sports I'm dreaming about but Adidas still runs the show when it comes to athletic attire. In order to stay ahead of the pack, the sports brand must adapt to new clientele and athletic technology. From bad boy boarder kicks to soccer net fashions, check out all the Adidas innovations that keep you dreaming.

Implications - A large number of consumers are confident in their product decisions and the companies they buy from, creating a strong sense of brand loyalty. These people continuously invest in certain businesses because they can count the high quality that they will consistently receive. Companies will benefit by focusing their attention on ways to enhance and improve their products that already exist as opposed to scrambling to create brand new products with which customers are not familiar.
6
Score
Popularity
Activity
Freshness
80
Virtual Detectives
Virtual Detectives
Adidas' Interactive Campaign for Palmeiras Shirts in Brazil
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79
Olympic Branding II- Adidas 2008 Olympic Ads
Olympic Branding II- Adidas 2008 Olympic Ads
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78
DIY Virtual Music Fest
DIY Virtual Music Fest
Adidas Originals Festival
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77
SUV-Sized Shoe Sculptures
SUV-Sized Shoe Sculptures
Adidas Originals Left-Right Project
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76
Stella McCartney Joins Adidas To Release New Fashion Line
Stella McCartney Joins Adidas To Release New Fashion Line
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75
Bad Boy Boarder Kicks
Bad Boy Boarder Kicks
Adidas Skateboarding October 2009 Collection is Perfect for Skaters
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74
Viral YouTube Ad
Viral YouTube Ad
How Adidas Earned its Stripes
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73
Plantvertising to Go Green
Plantvertising to Go Green
Adidas Grün Campaign
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72
Music Video Clothing Promos
Music Video Clothing Promos
Adidas Originals FIVE-TWO 3 Commercial with RIP Slyme & DJ Fumiya
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71
Olympic Brand Battles
Olympic Brand Battles
Nike & Adidas for Beijing 2008
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70
Gold Crackle Kicks
Gold Crackle Kicks
Adidas Nizza Hi Shoes Add Sparkle to Your Feet
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69
Manly Kick Collaborations
Manly Kick Collaborations
Adidas Originals Fall 2009 James Bond for David Beckham
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68
Virtual Shoe Fitting
Virtual Shoe Fitting
Adidas Lets You Test Shoes Without Trying Them On
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67
Customised Sports Furniture
Customised Sports Furniture
Dorophy Tang for Adidas in Beijing
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66
Dangerous Scenario Ads
Dangerous Scenario Ads
Adidas 'Be Fast' Campaign Wins at ANDY Awards 2009
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65
Hip-Hop Celebration Apparel
Hip-Hop Celebration Apparel
Adidas and Def Jam Celebrate Anniversary With Design Line
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64
Beijing Olympic Sponsorship Ads
Beijing Olympic Sponsorship Ads
Adidas "Impossible is Nothing" Runner
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63
Silver Sneakers
Silver Sneakers
Adidas 25th Anniversary Shoe
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62
Swapping Shirts With Strangers
Swapping Shirts With Strangers
Adidas: Ajax Shirt Viral
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61
4th of July Footwear
4th of July Footwear
Adidas Micropacers Celebrate '60 Years of Soles and Stripes'
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60
Adidas Originals Spring/Summer Campaign
Adidas Originals Spring/Summer Campaign
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59
Sneakercycles
Sneakercycles
Adidas & Kalavinka Combine to Create Synergized Sports Gear
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58
Chameleon Kicks
Chameleon Kicks
Adidas Shows True Colours With the XLarge Superstars
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57
Patriotic Sneakers
Patriotic Sneakers
Adidas Originals 60th Anniversary Stars & Stripes Pack
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56
Cartooned Parody Promos
Cartooned Parody Promos
“The Simpsons” Spoofs Adidas Originals House Party Ad
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55
Adidas Launches Store With The Help Of Ducks
Adidas Launches Store With The Help Of Ducks
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54
Soccer Player Hairdos
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
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53
Break-Up Service Clothing Ads
Break-Up Service Clothing Ads
Safevertising for Adidas Originals
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52
Revisiting Classic Kicks
Revisiting Classic Kicks
Adidas Vault Reveals 60 Years of Shoemaking Experience
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51
Adidas Celebrates Originality
Adidas Celebrates Originality
Targets YouTube, Facebook, Collaborates with Diesel
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50
Zipper Stripe Sneakers
Zipper Stripe Sneakers
Adidas Nizza Hi Zip Adds a Pop of Neon Color and Texture
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49
Messy Marketing
Messy Marketing
Adidas Originals & The Ting Tings Paint Fans for Free Gig
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48
Olympic Branding
Olympic Branding
Adidas Ad Features Sui Feifei
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47
Laced-Up Architecture
Laced-Up Architecture
See the Athletic Aesthetics of the Administrative Adidas 'Laces' Building
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46
Abnormal Athletic Attire
Abnormal Athletic Attire
Adidas SLVR Strays from the Sporting Norm With Dreary Greys
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45
Mobile Marketing
Mobile Marketing
Adidas Promo Bus
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44
Snowy Sport Sneakers
Snowy Sport Sneakers
Adidas Original OT-Tech 7X 700 Winter Hi Running Boots
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43
Formal Gymwear
Formal Gymwear
Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
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42
The Adidas Football Cathedral
The Adidas Football Cathedral
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41
Liquid Installations
Liquid Installations
'Liquid Story' Adidas Originals Exhibit Inspired by The Future
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40
Album Cover Sneakers
Album Cover Sneakers
Mos Def Self-Promotes While Designing For Adidas
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39
Electric Green Sneakers
Electric Green Sneakers
Adidas Originals Electro Pack Celebrates the Springtime
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38
Branded Sunscreen Tattoos
Branded Sunscreen Tattoos
Adi-Block Sprays Adidas Logo
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37
Branded House Parties
Branded House Parties
Interior Design At The Adidas Concept Store in Berlin
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36
Cityscape Sneakers
Cityscape Sneakers
Adidas ZX700 Gets Edgy With an Urban Flair for Your Feet
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35
Olympic Fashion
Olympic Fashion
The Original Games Collection by Adidas
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34
Soccer Net Fashion
Soccer Net Fashion
Yohji Yamamoto Gets Netty for the Adidas Y-3 Spring 2010 Collection
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33
Deconstructed Sneaker Art
Deconstructed Sneaker Art
Adidas and Lifelounge "All Day I Dream About Sneakers"
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32
Disco Ball Kicks
Disco Ball Kicks
‘Adidas Originals by Originals Jeremy Scott JS Sequin' Shoes Are Retr
<
31
Shop of the Future
Shop of the Future
Adidas "mi Innovation Center"
<
30
Street Styletorials
Street Styletorials
The Sartorialist Teams Up With MiLK China and Adidas
<
29
Movie Themed Shoes
Movie Themed Shoes
Adidas Hellboy II Sneakers
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28
Vertical Soccer
Vertical Soccer
Adidas Billboard Comes to Life
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27
Customizable Hi-Tech Soccer Shoes
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
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26
Leopard Print Sneakers
Leopard Print Sneakers
Vulcanized Boot from Adidas Oringinals by Originals Originals Kazuki
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25
Sporty Fashion
Sporty Fashion
Adidas Originals Denim by Diesel
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24
Hipster Sportswear
Hipster Sportswear
Adidas Originals by Originals James Bond for David Beckham Is Sophisticated
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23
Electric Blue Lipstick
Electric Blue Lipstick
Adidas Editorial Features Loud Color From Head to Toe
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22
Badass Black Leather Sneakers
Badass Black Leather Sneakers
Adidas 80s CP Kicks Surprise Hardcore Fans
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21
Human Centipedes
Human Centipedes
Adidas Ad: Impossible is Nothing With 600 Million Legs
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20
Celebrity Sneaker House Parties
Celebrity Sneaker House Parties
Adidas Originals Commercial
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19
Harnessing Soccer Star Power
Harnessing Soccer Star Power
Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
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18
Classic Logo Mods
Classic Logo Mods
Kazuki Kuraish Jolly Roger for Adidas ‘Originals by Originals'
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17
BBQed Shoes
BBQed Shoes
Adidas Window Display Suggests Eating Old Soles for Dinner
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16
Diamond-Studded Sneakers
Diamond-Studded Sneakers
Adidas Celebrates 60th With $800 Pair of Superstars
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15
Runway-Worthy Athletic Shoes
Runway-Worthy Athletic Shoes
Jeremy Scott for Adidas
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14
Adidas Embraces Graffiti
Adidas Embraces Graffiti
7 Top Graffiti Artists Commissioned to Plaster Subway
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13
Relaunching Iconic Shoes
Relaunching Iconic Shoes
Adidas Marks 60th Anniversary With the Return of 3-Stripe Sneaks
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12
Adidas Originals
Adidas Originals
NBA Superstar Footwear Collection
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11
Athletic Couture
Athletic Couture
Adidas High Fashion
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10
Footwear and Driving
Footwear and Driving
Adidas & Porsche Design Footwear
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9
Designer Sports Fashion
Designer Sports Fashion
Adidas by Stella McCartney Fall 2008 Collection
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8
Fashion Goes Soft Porn
Fashion Goes Soft Porn
Jenna Jameson in Adidas Ad
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7
Muppet Sneakers
Muppet Sneakers
Kermit the Frog Adidas by Stan Smith
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6
'Star Wars' Sneakers
'Star Wars' Sneakers
From Darth Vader Boots to Adidas 'Star Wars' Pack
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5
Multihued Winged Sneakers
Multihued Winged Sneakers
Jeremy Scott Does Technicolor Athletic Gear for Adidas
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4
Stormtrooper Sneakers
Stormtrooper Sneakers
Adidas Teams With Star Wars For Clothing Collection
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3
Parodied Nudevertising
Parodied Nudevertising
Neo Fragoso Spoofs David Ellingsen's Sexy Adidas Set
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2
Supercar Spring Shoes
Supercar Spring Shoes
Bounce:S Trainers by Adidas Porsche Design Help You Jump
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1
Nudevertising Sneakers
Nudevertising Sneakers
Tym Roders Wears Nothing But Adidas Shoes for David Ellingsen
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