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Implications - Youth consumers have a strong penchant for ironic humor. These consumers use history as fodder for appropriation. Companies looking to make significant in roads with this demographic should draw from recent history and popular culture to create ad campaigns that will resonate.
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‘Adidas Originals by Originals Jeremy Scott JS Sequin' Shoes Are Retr
- By: Christina ButtyAug 4, 2009 Updated: Jun 15 2011