Sportswear company Adidas is running a campaign in Brazil to promote the launch of the Palmeiras replica.
Adidas has created an interactive virtual game, where players must find Palmeiras shirts that have mysteriously gone missing.
The case of the missing Palmeiras shirts will be solved on June 4th, so you’d better hurry up if you want to play this guessing game!
Implications - Marketers and advertising agencies are increasingly creating interactive promotions that get consumers emotionally involved with a product before it's released. Online games offer an opportunity to take part in this phenomenon without staging an in-person scavenger hunt, which expands the territory in which the game can be played.