Adidas makes their latest editorial so much fun with sassy neon colors all jumbled together. The models featured wear loud colors everywhere, from their eyelashes and lips to fingertips and feet.
Sporting classic Adidas clothing with bold block color, this editorial is entitled â€œAll Day I Dream About Neonâ€ (and rightly so).
Implications - In this trend Adidas is using vibrant neon lipstick to promote their flashy shoe and clothing line. Using symbolic imagery on models accentuates their products and helps with the promotion of the collection. Adidas want to make the product an entire movement more than just something you wear. When promoting new fashion lines companies should push the clothing to be more that just a fad for the season.