Adidas makes their latest editorial so much fun with sassy neon colors all jumbled together. The models featured wear loud colors everywhere, from their eyelashes and lips to fingertips and feet.
Sporting classic Adidas clothing with bold block color, this editorial is entitled “All Day I Dream About Neon†(and rightly so).
Implications - In this trend Adidas is using vibrant neon lipstick to promote their flashy shoe and clothing line. Using symbolic imagery on models accentuates their products and helps with the promotion of the collection. Adidas want to make the product an entire movement more than just something you wear. When promoting new fashion lines companies should push the clothing to be more that just a fad for the season.
What's Driving This Trend
- Neon Fashion
- The trend of using neon colors in fashion is growing and can be used by companies to create memorable and fun promotional material.
- Symbolic Imagery
- Using symbolic imagery on models can accentuate products and help with the promotion of a collection, providing companies with innovative advertising opportunities.
- Fashion as a Movement
- Companies should push new fashion lines to be more than just a fad for the season, instead striving to create a movement that customers can get behind.
Who This Affects Most
- Fashion
- Fashion companies can use neon colors and symbolic imagery to create memorable promotional material and drive sales through innovative advertising strategies.
- Beauty
- The trend of using vibrant lipstick as a promotional tool for fashion can be leveraged by beauty companies to sell their own products.
- Marketing and Advertising
- Marketers can take advantage of the popularity of neon fashion to create campaigns and strategies that resonate with consumers, utilizing innovative approaches like creating clothing lines as movements.
