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Neo Fragoso Spoofs David Ellingsen's Sexy Adidas Set

 - Jun 3, 2009   Updated: Jul 7 2011
References: homotography.blogspot
Previously featured on, the Adidas photoshoot by David Ellingsen featuring athletic model Tym Roders is one of the best examples of effective nudevertising. After going viral across the Internet, the shoot has been spoofed by photographer Neo Fragoso.

Neo captured model Eric Turner recreating the poses of Tym with different sneakers. We have the side-by-side photos to show how the results compare to the original. What do you think?

Implications - Urban societies have become so saturated with digital and print advertisements that consumers have become desensitized to their images. These consumers now pay attention to graphics that shock them with taboo or risque content. Companies can incorporate these elements into their marketing campaigns to appeal to potential target markets.