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Adidas Originals

NBA Superstar Footwear Collection

— December 13, 2006 — Fashion
Now you can follow the team of your choice with the new adidas Originals NBA Superstar footwear collection. In the first branded NBA / adidas collection to feature all the 30 different NBA teams alongside the NBA and adidas logos; each sneaker comes with its own unique design, colors, and team logo.

The adidas Originals NBA Superstars are branded with the Trefoil, the famous 3 leafed logo of adidas' Originals and the individual team designs are complimented by six distinct material stories: Suede/Patent, Reflective, Reptile, Team Logo, Clear Stripes and Emboss.

Destined to become collector items the race is on to secure your pair for 2007. The 30 teams shoes retail at $100 a pair and will be available in the US from January 2007.

If you cannot wait a few weeks then head for www.shopadidas.com and order yours now.
Trend Themes
1. Branded NBA Collaboration - The adidas Originals NBA Superstar footwear collection showcases the trend of collaborations between sports brands and professional sports leagues, offering opportunities for other brands to partner with sports organizations.
2. Collector's Items - The unique design and limited availability of the adidas Originals NBA Superstar footwear collection taps into the trend of collector's items, highlighting opportunities for brands to create exclusive, limited edition products.
3. Personalized Team Merchandise - The incorporation of individual team designs in the adidas Originals NBA Superstar footwear collection reflects the growing trend of personalized sports merchandise, presenting opportunities for brands to offer customized products for fans.
Industry Implications
1. Sporting Goods - The adidas Originals NBA Superstar footwear collection introduces innovative designs and materials that can disrupt the sporting goods industry, encouraging competitors to push the boundaries of product development.
2. Fashion/apparel - The collaboration between adidas and the NBA in the adidas Originals NBA Superstar footwear collection paves the way for innovation in the fashion and apparel industry, inspiring other brands to partner with sports organizations for unique product lines.
3. E-commerce/retail - The availability of the adidas Originals NBA Superstar footwear collection for purchase online at shopadidas.com demonstrates the potential for e-commerce and retail platforms to capitalize on exclusive, limited edition merchandise in the sports industry.
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