Adidas has commissioned these awesome ads that recall a key aspect of Africa's popular culture to celebrate the fact that the Confederation Cup is being played on African soil.
These new Adidas ads pay tribute to players Steven Gerrard, Lionel Messi, Kaka and Steven Pienaar. Each ad features a different hairstyle that is customized to the player's particular skill, whether it's dribbling or kicking. What a great way to get some excitement surrounding The Confederation Cup!
Implications - The fact that this soccer player haircut is named after an epic barbershop sign makes it seem even cooler in my mind. With the streets being packed with Obama, Oprah and Denzel Washington supporters, you can bet the Adidas' Africanized Confederation Cup Campaign is making a big splash.
Key Themes Behind This Trend
- Customized Athlete Hairdos
- Opportunity for hair salons to offer customized athlete-inspired haircuts and styles.
- Celebrating Cultural Influences
- Brands can create campaigns that celebrate and incorporate the cultural influences of specific regions or events.
- Sports Marketing and Sponsorship
- Brands can capitalize on sporting events by partnering with athletes and teams to create unique marketing campaigns.
Where This Applies
- Hair Salons
- Hair salons can expand their services by offering customized athlete hairdos.
- Advertising and Marketing
- Agencies can help brands create campaigns that celebrate and incorporate cultural influences.
- Sports Apparel and Footwear
- Brands in the sports industry can explore sponsorship opportunities with athletes and teams for unique marketing campaigns.
