In what might be the best billboard ever, Adidas brings vertical soccer to life. The game is played when soccer players are suspended from cables on a billboard. Then, one on one vertical soccer ensues. If you want to know whether the ad is effective, just look at all the people taking pictures.
Implications - Billboards are eye-catching enough through their enlarged size, but savvy marketers are increasingly turning these outdoor ads into larger-than-life interactive installations. By turning a billboard into a vertical playing field, this ad agency played with viewers' notions of soccer, gravity and dimension -- an incomparable combination to ensure viral attention and build buzz in the blogosphere.