Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look.
Trend Themes
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Adult-styled Packaging — Soda brands are using alcohol-inspired designs to diversify their market audience and add sophisticated allure to store-bought drinks.
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Fun and Quirky Packaging — Designers are using Victorian aesthetics and psychedelic styles to create unique and kitschy packaging for soft drinks.
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Celebrity Endorsements — Coca-Cola partnered with basketball player LeBron James to release a new flavor of Sprite, showing the importance of celebrity endorsements in the soft drink industry.
Industry Implications
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Beverage Industry — From traditional soda companies to new up-and-coming brands, the beverage industry is constantly innovating in packaging, branding, and flavor development.
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Design Industry — Designers are creating unique and playful packaging for the soft drink industry using new technologies and taking inspiration from vintage design styles.
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Celebrity Partnerships — As seen with LeBron James and Coca-Cola, celebrity partnerships are important for branding and creating hype around new soft drink releases.
