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Location-Prompted Promotion

Campaigns turn to beacon technology for targeted reach-out tactics

Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 78 Examples:
277,492 Total Clicks
Date Range:
Apr 14 — Feb 16
Trending:
Warm

Featured Examples

Beacon-Powered Retail Platforms
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
Swirl Network’s iBeacon Mobile Marketing Platform recently won the Most Innovative Ad Technology at the 2014 MITX Awards. The annual award event celebrates digital creativity in New England.... MORE
Targeted Gum Promotions
Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
In partnership with loyalty app creator Collact, Mondelēz developed a chewing gum advertisement campaign that would help to further the reach of its Trident brand. The Collact app saves consumers... MORE
Smartphone Movie Theater Marketing
Smartphone Movie Theater Marketing
Mobiquity and Screenvision will Use Beacon Tech for Mobile Ads
Looking to interact with movie goers even more, Mobiquity and Screenvision have collaborated to create mobile ads that would be pushed out to smartphone users. Being that Mobiquity has had huge... MORE
Ice Cream Social Apps
Ice Cream Social Apps
Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
The M-Pulse app from Magnum is one that puts beacon technology to work in order to show users where their friends and family are in relation to the nearest place to get ice cream. The app is about... MORE
Custom Shopping Map Apps
Custom Shopping Map Apps
ParknShop x Beacon Technology is a Useful Shopping App Concept
This useful shopping app concept was developed by Emily Tang as part of a supermarket shopping experience design project. Tang’s proposed retail app utilizes beacon technology in order to make... MORE
play_circle_filled Futuristic Shopping Beacons
Futuristic Shopping Beacons
The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips
The Estimote Beacon is a tiny wireless device which broadcasts radio signals to smart devices, exposing the owners of those smart devices to personalized interaction and targeted marketing. When... MORE
Retail Beacon Platforms
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
Since shoppers are most always equipped with a phone, GPShopper is a platform designed to increase retail engagement through the use of BLE beacon technology. The mobile platform works in tandem... MORE
Rewarding Bar Beacons
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
There are about 120 BLE (Bluetooth Low Energy) bar beacons that have been installed in Heineken locations across New Zealand that dole out instant rewards to consumers who use the Heineken Live... MORE
Beacon Food Marketing
Beacon Food Marketing
American Craft Sausages Successfully Grew in Popularity with Message Tech
Rather than having an deliberately situated supermarket employee pressuring you in the meat section, beacon food technology proves to be a lucrative strategy and less irritating means to driving... MORE
Immersive Retail Beacons
Immersive Retail Beacons
Hudson’s Bay Company Introduces iBeacon at North American Locations
Hudson’s Bay Company recently announced that they will be equipping their North American stores with retail beacons. The company will fit select Lord & Taylor and The Bay shops with location-... MORE

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play_circle_filled Responsive Wi-Fi Technology
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Targeted Marketing Platforms
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Indoor Beacon Technology
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Apparel Retail Beacons
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Tech Retail Beacons
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