Consumers turn to online networks to make home-cooking more interactive
Implications - Seeking to maintain a sense of connectivity while at home, consumers are turning to meal-sharing programs and crowdsourced cooking for social appeal. Offering economical methods of dining without sacrificing peer-to-peer interaction, online cooking programs are reinventing traditions like home-cooking into more communal experiences. This suggests a move toward more open and expressive views toward consumption.
Trend Themes
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Meal Sharing Communities — Develop unique online community experiences around sharing meals that can enhance the role of home cooking in communal dining.
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VR Cooking Shows — Incorporate virtual reality technology into cooking shows in order to offer audiences an immersive experience that combines culinary instruction with entertainment.
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Global Meal-sharing Platforms — Develop platforms like Traveling Spoon, that enables users to experience local, authentic cuisine made by local residents in foreign countries.
Industry Implications
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Social Media — Explore how social media platforms can be used for interactive cooking tutorials and food sharing programs, especially with Instagram and Facebook.
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Tourism — Curate and develop food and meal based tourism for domestic and international travelers, through collaborative services with platforms such as Airbnb and Traveling Spoon.
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Technology — Use virtual reality (VR) systems for immersive cooking experience and enhancing the entertainment of home cooking thus helping businesses in the gadget industry to benefit from new usage scenarios.
6 Featured, 51 Examples:
205,865 Total Clicks
Date Range:
Feb 14 — Apr 16
Trending:
Average
Consumer Insight Topics:
