There are those of us who believe our homemade food belongs in a five-star restaurant and there are those whose food actually does. Whichever category you fall into, Eatro is letting you make a little bit of money for your meals.
Eatro is run by three young men out of London and is bringing the public marketplace to fine dining. Eatro allows users to post their meals on the site and set their own price, which falls between five to seven pounds and sell it directly to customers. Eatro takes 12% of the profit and the chef takes the rest.
Eatro is an inexpensive way to get a wide variety of homemade food quickly and easily. This idea will allow those that are hungry to literally experience food “just like momma used to make.”
Key Themes Behind This Trend
- Crowdsourced Cooking
- Opportunities for various platforms to connect home chefs with potential customers through online marketplaces.
- Direct-to-consumer Food Sales
- Disruptive innovation potential with online platforms focusing on connecting home chefs directly with consumers near them.
- Peer-to-peer Marketplace for Food
- Online platforms can allow home chefs to monetize their cooking by creating and selling meals to a wider audience.
Where This Applies
- Food and Beverage
- Opportunities for food and beverage companies to partner with crowdsourced cooking platforms to expand their offerings and customer base.
- Technology
- Technology companies can leverage their platforms to create innovative, direct-to-consumer online marketplaces for crowdsourced home-cooked meals.
- Sharing Economy
- Sharing economy platforms that focus on direct-to-consumer service offerings can explore the food industry by providing home-cooked meals, often overlooked by established players.
