Seeking nutritional benefits, consumers add antioxidants to meals in new ways
Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption.
Trend Themes
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Indulgent Health Foods — Consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption.
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Tea-infused Products — Various fruit spreads and sauces are being infused with loose leaf tea, creating a unique flavor experience for consumers.
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Nutrient-boosting Spreads — Spreads such as peanut butter are being infused with chia seeds to add omega-3 fatty acids, fiber, protein and minerals, providing a healthier snack option for consumers.
Industry Implications
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Food & Beverage — Businesses can create unique food and drink products that focus on combining indulgence with nutritional benefits to cater to consumers' desire for a healthy lifestyle.
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Health & Wellness — Businesses can focus on creating products that are not only healthy, but also tasty and indulgent, to appeal to consumers who seek a balance between health and pleasure.
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Natural Products — Companies can develop natural products that promote health and wellness, using the added benefits of superfoods and nutrients to provide maximum benefits to the consumer.
