Seeking nutritional benefits, consumers add antioxidants to meals in new ways
Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption.
Trend Themes
1. Indulgent Health Foods - Consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption.
2. Tea-infused Products - Various fruit spreads and sauces are being infused with loose leaf tea, creating a unique flavor experience for consumers.
3. Nutrient-boosting Spreads - Spreads such as peanut butter are being infused with chia seeds to add omega-3 fatty acids, fiber, protein and minerals, providing a healthier snack option for consumers.
Industry Implications
1. Food & Beverage - Businesses can create unique food and drink products that focus on combining indulgence with nutritional benefits to cater to consumers' desire for a healthy lifestyle.
2. Health & Wellness - Businesses can focus on creating products that are not only healthy, but also tasty and indulgent, to appeal to consumers who seek a balance between health and pleasure.
3. Natural Products - Companies can develop natural products that promote health and wellness, using the added benefits of superfoods and nutrients to provide maximum benefits to the consumer.
