Iconic brands join forces to bring diverse fan bases together
Implications - Realizing the potential in diverse market audiences, big name brands are collaborating together to create fusion products and campaigns. Merging different franchises like Star Wars and LEGO together, marketers are using globally recognized products to add familiarity to campaign strategies, allowing retailers to reinvent themselves without sacrificing their sense of heritage or status.
Trend Themes
1. Franchise Collaborations - The trend of diverse market audiences is pushing big name brands to collaborate together to create fusion products and campaigns.
2. Gamification in Advertising - Video games are becoming an increasingly popular medium for advertising campaigns to reach engaged audiences.
3. Personalized Products - Giving consumers more control in the design process, companies are allowing customers to personalize products with their favorite franchises and colors.
Industry Implications
1. Fast Food - Fast food companies can partner with beverage brands to offer unique combos that go beyond standard options.
2. Fashion - Blanket companies can partner with fashion brands to create trendy looks that incorporate iconic characters like Star Wars.
3. Technology - Telecommunications companies can offer virtual reality headsets with franchise themes to market the latest sci-fi films.
7 Featured, 62 Examples:
272,734 Total Clicks
Date Range:
Sep 14 — Dec 15
Trending:
Warm
Consumer Insight Topics:
