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Franchise Mashup

Iconic brands join forces to bring diverse fan bases together

Implications - Realizing the potential in diverse market audiences, big name brands are collaborating together to create fusion products and campaigns. Merging different franchises like Star Wars and LEGO together, marketers are using globally recognized products to add familiarity to campaign strategies, allowing retailers to reinvent themselves without sacrificing their sense of heritage or status.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
204,489 Total Clicks
Date Range:
Sep 14 — Dec 15
Trending:
Warm

Featured Examples

Galactic Franchise Footwear
Galactic Franchise Footwear
The adidas Superstar 'Star Wars' Sneakers Can be Totally Customized
Those eagerly anticipating the release of the latest Star Wars film can quench their thirst for the science fiction franchise with the adidas Superstar ‘Star Wars’ Sneakers that are... MORE
Co-Branded Blanket Fashion
Co-Branded Blanket Fashion
Pendleton Woolen Mills Partnered with Ugg & Levi to Create Hip Looks
Giving the old blanket company a new edge, Pendleton Woolen Mills recently partnered with hip clothing and pop culture brands like Ugg, Levi’s and even the Star Wars franchise to create pieces... MORE
Co-Branded Sci-Fi Sculptures
Co-Branded Sci-Fi Sculptures
A hidden Lab.'s Star Wars Sculptures Reinvents Galactic Characters
Hong Kong’s ‘A hidden Lab.’ will be hosting a lineup of Star Wars sculptures in line with the latest sci-fi film. This release will feature iconic characters in a more artistic... MORE
Promotional Virtual Reality Headsets
Promotional Virtual Reality Headsets
The Star Wars Google Cardboard is a VR Headset for Fans
The consumer goods market has literally become overrun over the past several months with different variations of products all centered around the Star Wars franchise, and telecommunications brand... MORE
Fast Food Energy Drinks
Fast Food Energy Drinks
This McDonald's Monster Combo is a Boost of Energy with a Burger
To beat carb comas before they set in, there is now a McDonald’s Monster combo that provides an energy drink with each burger. McDonald’s is currently testing the McDonald’s... MORE
Mashup Movie Games
Mashup Movie Games
The LEGO Star Wars App Lets You Choose the Ending For Your Own Short Film
The LEGO Star Wars app is just one of the latest mashups of the two legendary brands. The free iOS app gives you a game on your phone to play that is out of this world. When you sign in with your... MORE
play_circle_filled Gamified Burger Ads
Gamified Burger Ads
This Call of Duty & Carl's Jr. Ad Promotes the Duo's Ultimate Care Package
This action-packed ad for Carl’s Jr. and Call of Duty’s promotes the duo’s new collaborative ‘Ultimate Care Package.’ The ad also takes place inside a video game. The... MORE

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Related Examples

Planetary Galaxy Glasses
Planetary Galaxy Glasses
These Glass Mugs Feature Celestial Bodies Found in the Star Wars Universe
Cinematic Sci-Fi Cutlery
Cinematic Sci-Fi Cutlery
This Fork and Knife Set Feature a Lightsaber Design Inspired by Star Wars
Sci-Fi Streetwear Illustrations
Sci-Fi Streetwear Illustrations
David Murray Paints Star Wars Characters in Streetwear Labels
Galatic Station Measuring Cups
Galatic Station Measuring Cups
These Star Wars Cooking Tools Look Like the Empire's Main Weapon
Affordable Sci-Fi Apparel
Affordable Sci-Fi Apparel
The Forever 21 Star Wars Collection Offers Discounted Galactic Garments
Bundled Gaming Promotions
Bundled Gaming Promotions
This Playstation 4 Bundle is Available For a Limited Time Only
Intergalactic Ice Cream Treats
Intergalactic Ice Cream Treats
This Popular Creamery is Now Producing Star Wars Ice Cream
Contemporary Sci-Fi Graphics
Contemporary Sci-Fi Graphics
These Posters Offer a Modern Interpretation of the Star Wars Series
Diamond-Printed Sneakers
Diamond-Printed Sneakers
This 'adidas Stan Smith' Shoe Was Created with the Billionaire Boys Club
Reinterpreted Space Wars Helmets
Reinterpreted Space Wars Helmets
These Bedazzled & Wooden Stormtrooper Helmets Designs are Unique
Spotted Statement Sneakers
Spotted Statement Sneakers
The adidas 'Sl Loop Racer' Model Boasts a Polka Dot Sneaker Pattern
Valour Tennis Sneakers
Valour Tennis Sneakers
The Adidas Stan Smith Night Indigo Athletic Shoes are Built for Style
Vintage Rapper Sneaker Ads
Vintage Rapper Sneaker Ads
These Refashioned Vintage adidas Ads Include Kanye West
3D-Printed Tribute Sneakers
3D-Printed Tribute Sneakers
adidas Recreated a Classic with Its 3D-Printed 'Superstar' Sneaker
Rapper Sneaker Collaborations
Rapper Sneaker Collaborations
A$AP Ferg Teams Up with adidas for This 'Trap Lord' Release
Galactic Greek Statues
Galactic Greek Statues
Travis Durden Bases These Star Wars Statues Off of Those in the Louvre
White Camo Sneakers
White Camo Sneakers
The adidas Tubular X Receives a Chilly Arctic Camo Print
Laceless Soccer Cleats
Laceless Soccer Cleats
This New adidas Boot is the Brand's First-Ever Laceless Soccer Model
Woven Running Shoes
Woven Running Shoes
The adidas 'Tubular' Recieves a Woven and Monochrome Makeover
Godly Sci-Fi Statues
Godly Sci-Fi Statues
These Budda Figurines are Replaced with Heads of Popular Characters
Traditional Sci-Fi Toys
Traditional Sci-Fi Toys
The Darth Vader Samurai Warrior Doll is Ornately Designed
Galactic Leader Monuments
Galactic Leader Monuments
This Statue of Communist Leader Lenin Was Remixed into Darth Vader
Gourmet Chef-Crafted Burgers
Gourmet Chef-Crafted Burgers
These New Burger Options Can Be Customized by the Customer
Unusual Burger Promotions
Unusual Burger Promotions
McDonald’s Japan is Giving Away Free Meals to People with Certain Names
Fast Food Gourmet Toast
Fast Food Gourmet Toast
This Avocado Sandwich is the Latest Breakfast Offering at McDonald's Japan
Silver Burger Buns
Silver Burger Buns
This Unusual Burger Features White Buns Sprinkled with Black Sesame Seeds
Muscular Sci-Fi Robots
Muscular Sci-Fi Robots
The Hi2-D2-Enhanced Astromech Droid Gives R2-D2 an Impressive Overhaul
Deep-Space Desert Sculptures
Deep-Space Desert Sculptures
This Star Wars Sand Castle is Modeled after the Desert Planet Jakku
All-Day Breakfast Ads
All-Day Breakfast Ads
Mcdonald's New Ad Spots Feature Real Social Media Messages
play_circle_filled Bachata Fast Food Ads
Bachata Fast Food Ads
This McDonald's Ad Attempts to Lure Hispanic Customers
Female Cyborg Mannequins
Female Cyborg Mannequins
These Curvaceous Storm Trooper Figures Boast Long Legs & Stiletto Boots
Miniaturized Fast Food Combos
Miniaturized Fast Food Combos
The New McDonalds Mini Meals May Replace the Supersize Option
Fast Food Capsule Collections
Fast Food Capsule Collections
The McDonalds x Colette Collaboration Features Posters and Tote Bags
Pop Culture Buddha Figurines
Pop Culture Buddha Figurines
Chris Milnes Turns Superheroes and Villains into 3D-Printed Deities
Sushi-Inspired Burger Rolls
Sushi-Inspired Burger Rolls
The Vulgar Chef Turned His McDonalds Big Mac Into Burger Sushi Rolls
play_circle_filled Wealthy Diner Ads
Wealthy Diner Ads
This Burger King Commercial Has Two Old Rich Men Eat Lamb Burgers
Blanket-Themed Shoes
Blanket-Themed Shoes
These Mens Converse are Inspired by the Classic Hudson's Bay Striped Blanket
Recycled Blanket Outerwear
Recycled Blanket Outerwear
This Environmentally-Friendly Coat Line is Recycled From Wool Blankets
play_circle_filled Galactic Puppet Parodies
Galactic Puppet Parodies
This Sensational Sci-Fi Sesame Street Parody is Called Star S'mores
Deceptive Ad Infographics
Deceptive Ad Infographics
This Chart on False Advertising Delves Into Tricks Advertisers Use
LEGO Film Personas
LEGO Film Personas
These Creative LEGO Movie Characters are Made Entirely Out of Toy Blocks
Couture-Clad Wanderer Editorials
Couture-Clad Wanderer Editorials
Manuscript's Paramount Story Features Luxe Outdoorsman Apparel
play_circle_filled Video Game Bars
Video Game Bars
Battle and Brew is a Video Game-Themed Bar in Atlanta
play_circle_filled Galactic Toy Ads
Galactic Toy Ads
This LEGO Star Wars Toys Ad Shows the Real Power of Darth Vader
Villainous Mini-Lighting Sources
Villainous Mini-Lighting Sources
The LEGO Star Wars Darth Vader Desk Lamp Brightens Your Room
Edgy Urban Bohemia Lookbooks
Edgy Urban Bohemia Lookbooks
The Coach Fall 2014 Collection is Classic and Street Cool
Blocky Space Opera Arcades
Blocky Space Opera Arcades
This Star Wars LEGO Pinball Machine Actually Works
Earthy Nomadic Collections
Earthy Nomadic Collections
The Missoni Fall/Winter 2014 Menswear Looks Channel Modern Hippies
60s Blanket-Infused Fashions
60s Blanket-Infused Fashions
The Chloe Pre-Fall 2014 Collection Brings Back the Classic Blanket
Utilitarian Blanket-Inspired Bags
Utilitarian Blanket-Inspired Bags
The Moving Tote by Meet Me Here is Stylishly Functional
Sci-Fi Toy Christmas Countdowns
Sci-Fi Toy Christmas Countdowns
The LEGO Star Wars Advent Calendar is for Fanboys of All Ages
Unzipping Blanket Totes
Unzipping Blanket Totes
The Yield Picnic Bag Boasts a Flexible Unfolding Design
Fast-Food Vegan Restaurants
Fast-Food Vegan Restaurants
Subway Sandwiches First Major Chain to Introduce Vegan Meal
Superhero Fast Food Ads
Superhero Fast Food Ads
McDonald's Happy Meal Ads Get a Heroic Makeover
Fast Food Rehab Commercials
Fast Food Rehab Commercials
The McDonald's 'A to Z Campaign' Does Damage Control
Galactic Building Block Ads
Galactic Building Block Ads
These LEGO Star Wars Ads are Fun for All Ages
Poncho-Inspired Fashion
Poncho-Inspired Fashion
The Pendleton Portland Collection Infuses Classic Styling for the Fall
Jeremy Gutsche's Exploiting Chaos in Indonesia
Jeremy Gutsche's Exploiting Chaos in Indonesia
Stop-Motion Star Wars
Stop-Motion Star Wars
LEGO Jedi Built to Look as Though They're in Heated Battle
Junk Food Ads Targeting Children
Junk Food Ads Targeting Children
Who? Is Upset
Cayenne Pepper in a Can
Cayenne Pepper in a Can
Bionic Boink Energy Drink
Lego Star Wars Video Game Will Include all Six Star Wars Films
Lego Star Wars Video Game Will Include all Six Star Wars Films