Fast Food Energy Drinks

This McDonald's Monster Combo is a Boost of Energy with a Burger

To beat carb comas before they set in, there is now a McDonald's Monster combo that provides an energy drink with each burger.

McDonald's is currently testing the McDonald's Monster combo at 20 locations. Monster energy drinks are available as a beverage option in any meal combo, rather than the regular fountain soft drink. Since Monster is a Coca Cola product like all of McDonald's other offerings, this won't be a complicated business move for the huge fast food corporation. Plus, Monster's sweet, licorice-like taste may offer a perfect balance to McDonald's savory offerings, just like coke or root beer do.

In addition to being offered as part of the McDonald's Monster combo, there are plans to provide a deal of two for $4 Monster energy drinks at the fast food chain's franchise locations.

Fast Food Energy Drinks
The trend of fast food chains offering energy drinks as beverage options in meal combos.
Mcdonald's Monster Combo
The trend of McDonald's testing a combo meal that includes an energy drink with each burger.
Two for $4 Monster Energy Drinks
The trend of offering a deal on Monster energy drinks at fast food franchise locations.

Who This Affects Most

Fast Food
The fast food industry has an opportunity to capitalize on the demand for energy drinks by offering them as beverage options in meal combos.
Beverage
The beverage industry can explore partnerships with fast food chains to provide energy drinks as an alternative to traditional fountain soft drinks.
Franchising
The franchising industry can benefit from the trend of offering deals on energy drinks at fast food franchise locations.
SCORE
2.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 27%
Freshness 8%

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