Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Shock Apparel

A desire to instill intrigue has brands inciting controversy

Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques.
Trend Themes
1. Controversial Marketing - Brands are taking risks with controversial subject matters and viewpoints to incite consumer discussion.
2. Religious Imagery - Fashion is incorporating religious imagery into clothing designs to evoke a statement and test the boundaries of what is considered taboo.
3. Political Clothing - Clothing brands are using political scenarios to make a statement about a better world.
Industry Implications
1. Apparel Industry - Clothing brands are constantly pushing the envelope with statement-making designs that challenge social norms.
2. Marketing Industry - Marketing campaigns that provoke controversy are becoming more common, allowing for companies to start a dialogue with consumers.
3. Fashion Industry - Fashion designers are using symbolism and imagery in their clothing to provoke thought and encourage activism.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
377,448 Total Clicks
Date Range:
Sep 12 — Sep 14
Trending:
Warm
Consumer Insight Topics:

Related Examples

Vivid Acid Rock Apparel
Vivid Acid Rock Apparel
The Latest Jeremy Scott Runway Show Blends Pop Culture References
Outrageous Street Style Photography
Outrageous Street Style Photography
Driely S. Documents Day Five of NYFW
Psychedelic Jungle Apparel
Psychedelic Jungle Apparel
This Printed Tiger Sweater from Elegantiz Embraces Eccentricity
Photoshopped Pop Culture Attire
Photoshopped Pop Culture Attire
This Statement Sweater from Shelfies Features Lana and Marylin
Caged Sleeve Attire
Caged Sleeve Attire
The Boneyard Cropped Sweater from Pixie Kitsune is Goth-Approved
Superhero Bodybuilding Sweaters
Superhero Bodybuilding Sweaters
This Dark Knight Hoodie Makes You Look as Buff as Batman
Cosmic Cat Sweatshirts
Cosmic Cat Sweatshirts
This Juun J Statement Sweater Marries Athletic and Feline Motifs
Time Travelling Sweaters
Time Travelling Sweaters
This TARDIS Doctor Who Crewneck Explains the Phenomenon of Space Travel
Stealth Ninja Sweaters
Stealth Ninja Sweaters
This Ninja Hoodie is Perfect for Wannabe Crime Fighters
Youthful Breakfast Apparel
Youthful Breakfast Apparel
O-MIghty's Breakfast Meal Crop Top is Adorned with Bacon and Eggs
Deadly Kissing Tops
Deadly Kissing Tops
The 'Kiss the Boys' Crop Top Doesn't Play Around
Sporty Burrito Tops
Sporty Burrito Tops
This Burritos Crop Top Lets the World Know What You're Dreaming Of
Hippie-Themed Festival Fashion
Hippie-Themed Festival Fashion
UNIF's Six Daisy Halter Features a Contemporary Crochet Design
Cult Classic Crop Tops
Cult Classic Crop Tops
The Mean Girls Crop Top Puts a Darker Spin on a Classic Quote
Edgy Occult Tees
Edgy Occult Tees
Pixie Market's Sun and Moon Symbol Crop Top is Spiritually Chic
Tropical Fruit Separates
Tropical Fruit Separates
Pixie Market's So Bananas Matching Set Celebrates the Summer Weather
Edgy Harness Tees
Edgy Harness Tees
The Bondage Crop Top from Shop Jeen is Accented with Belted Graphics
Rapper Appreciation Ensembles
Rapper Appreciation Ensembles
O-Mighty's Drake Crop Top and Shorts Celebrate Canadian Talent
Iconic Cartoon Cutoffs
Iconic Cartoon Cutoffs
The Simpsons Short from Spikes and Seams is Youthfully Edgy
Heroic Holiday Headwear
Heroic Holiday Headwear
The Batman Santa Hat is Ideal for Fans of the Caped Crusader
Vivid Cosmetic Leggings
Vivid Cosmetic Leggings
Unusual Makeup Graphics Make These Leggings Pop
Space Cadet Tutu Ensembles
Space Cadet Tutu Ensembles
The Buzz Lightyear Tutu is Perfect for Your Little Toy Story Fan
Satirically Sloganed Cheerleader Frocks
Satirically Sloganed Cheerleader Frocks
This Airhead Cheerleader Dress is Nostalgic and Chic
Nostalgic Celebrity Imitation Costumes
Nostalgic Celebrity Imitation Costumes
Miley Cyrus's Li'l Kim Costume is a Nod to the 90s
Ghostly Popstar Getups
Ghostly Popstar Getups
This Lady Gaga in London Look is All White and Slightly Spooky
Songstress Disney Princess Drawings
Songstress Disney Princess Drawings
Michele Moricci Gave Miley Cyrus a Disney Princess Makeover
Sock Monkey Man Costumes
Sock Monkey Man Costumes
You'll Go Ape for This Cuddly Halloween Outfit
Supermodel Charity Graphic Tees
Supermodel Charity Graphic Tees
The BNE Kate Moss T-Shirt Helps Provide Clean Water to the Poor
Feminine Cartoon Male Tees
Feminine Cartoon Male Tees
The Acne Standard Heart T-Shirt Will Show Off Your Softer Side
play_circle_filled Chest-Exploding Monster Tees
Chest-Exploding Monster Tees
The Alien Augmented Reality T-Shirt is a Haunting Cult Film Souvenir
Stylish Scholastic Catalogs
Stylish Scholastic Catalogs
The 'American History' Staple Fall/Winter Lookbook Goes Back to Class
Crowdsourced Celeb Tee Designs
Crowdsourced Celeb Tee Designs
Teeology.com is a New Brand by Jennifer Lopez
Western Patchwork Outerwear
Western Patchwork Outerwear
The Christopher Shannon Paisley Bomber Jacket Stitches Prints Together
Spiraling Fabric Tees
Spiraling Fabric Tees
The Acne Ginsberg Twisted T-Shirt Puts a New Spin on Fashion
Eerily Tattered T-Shirts
Eerily Tattered T-Shirts
The Truly Madly Deeply Cutout Back Tee is an Eerie Fashion Statement
Contrasting Printed Pocket Tees
Contrasting Printed Pocket Tees
Tantum T-Shirts Knows How to Embellish Chest Pockets Well